Pune,
Maharashtra, 5 August 2026: Chandukaka Saraf Jewels, India's oldest
heritage jeweller, has announced the commencement of its bicentennial
celebrations, marking an extraordinary milestone of 200 years in the jewellery
industry. Commemorating two centuries of trust, craftsmanship and enduring
customer relationships, the company will host a special anniversary celebration
across its stores from 6 August to 16 August 2026, accompanied by
exclusive customer offers and the launch of a limited edition commemorative
coin.
Founded
in 1826, Chandukaka Saraf Jewels has
remained a trusted name across generations, evolving with changing consumer
preferences while preserving its legacy of craftsmanship and authenticity. Over
the past two centuries, the brand has witnessed and navigated defining moments
in India's history, including Independence and Partition in 1947, the Gold
Control Act, economic reforms, demonetization and the COVID-19 pandemic,
emerging stronger through its continued focus on quality, transparency and
customer-centric service.
The
bicentennial celebration reflects the company's gratitude towards the millions
of customers and families who have made Chandukaka Saraf Jewels a part of their
most cherished milestones, from weddings and festivals to investments and
heirloom purchases.
As
part of the 200-year celebration, customers visiting Chandukaka Saraf Jewels
stores between 6 August to 16 August 2026 can avail themselves of
exclusive anniversary offers. The first 200 customers at each store every day
during the celebration period will be eligible for flat making charges of
₹499 to ₹1,099 per gram on selected gold jewellery, along with 30% off
on making charges for silver jewellery and silver utensils, subject to
applicable terms and conditions.
Adding to the significance of the occasion, Chandukaka Saraf Jewels has also unveiled its 200th Year Limited Edition Coin, a commemorative collectible created to celebrate the brand's bicentennial legacy. The limited edition coin serves as a tribute to two centuries of excellence in jewellery craftsmanship and the enduring relationships built with customers over generations.
Speaking
on the milestone, a spokesperson for Chandukaka Saraf Jewels said, "Reaching
200 years is a rare achievement and a testament to the trust our customers have
placed in us across generations. Every ornament we have crafted carries not
just artistic value but also the emotions, traditions and memories of the
families we serve. As we celebrate this bicentennial milestone, we extend our
heartfelt gratitude to every customer who has been part of our journey. While
we remain deeply rooted in our heritage, we also look forward to continuing our
legacy by embracing innovation and delivering exceptional experiences for
future generations."
The
anniversary celebrations also showcase specially curated jewellery collections
that reflect the brand's rich heritage while incorporating contemporary design
sensibilities for modern consumers. Through this initiative, Chandukaka Saraf
Jewels aims to offer customers an opportunity to celebrate the historic
milestone while experiencing the craftsmanship and quality that have defined
the brand for two centuries.
As
Chandukaka Saraf Jewels enters its third century, the company remains focused
on preserving its legacy of trust while continuing to innovate across design,
customer experience and retail excellence. The bicentennial celebration stands
as a tribute not only to the brand's remarkable journey but also to the
generations of customers whose confidence has been the cornerstone of its
success.
Customers
are invited to visit their nearest Chandukaka Saraf Jewels
showroom from 6 August to 16 August 2026 to experience the anniversary
celebrations, explore exclusive collections and offers, and be part of a
historic milestone in India's jewellery industry.