Bengaluru-headquartered
AI startup BLUE (KGraph AI Solutions Pvt. Ltd.) today unveiled its
AI-native enterprise video infrastructure platform, built on the world's first
semantic codec for videos. Sematic codec is an AI driven compression technology
that encodes the meaning (semantics) of the video data. Designed for organizations
managing large-scale camera deployments, the platform transforms conventional
CCTV infrastructure into a searchable, AI-ready data layer, reducing bandwidth
consumption by up to 90%, lowering video storage costs by up to 10x,
and cutting compute requirements for semantic video retrieval by 5–10x, resulting
in up to 30-40% lower operational expenses. With enterprises increasingly
looking to operationalize video data using AI, BLUE expects the launch to
accelerate its growth trajectory and is targeting 10X revenue growth by FY30.
In its first six months, BLUE has achieved production deployments with leading conglomerates in India and the US, while piloting solutions in Africa and Sri Lanka. In India, its solutions have been deployed across enterprises including Britannia, Haldiram's, HPCL, CPRL (the McDonald's licensee for North and East India), and Mumbai Aviation Fuel Farm Facility Private Limited (MAFFFL), among others. The strong pace of adoption and positive customer response underscore the platform's early market traction.
The
innovation comes at a time when statutory compliance mandates are driving a
sharp increase in enterprise video recording, thereby growing demand for
storage infrastructure, bandwidth, GPU compute, and energy efficiency. Industry
estimates indicate that video storage accounts for 40–60% of the total
surveillance lifecycle cost, while energy and cooling contribute another 10–20%.
AI-enabled surveillance deployments can further increase infrastructure
expenditure by 2–5x, depending on deployment scale and sophistication.
Therefore, managing high-resolution, multi-site surveillance environments has
become as much a networking and infrastructure challenge as a security one,
placing increasing pressure on enterprise IT teams to balance performance,
cost, governance, and compliance.
BLUE
addresses these challenges by fundamentally redesigning the enterprise video
infrastructure. Rather than treating CCTV footage as files that need to be
stored, streamed and manually reviewed, the platform transforms video into a
machine-queryable intelligence layer. Combining AI-native compression at
source, AI-optimised streaming, intelligent semantic storage, Retrieval
Augmented Generation (RAG)-enabled semantic indexing and an agent-first
architecture, BLUE significantly reduces storage, bandwidth, and compute
requirements while creating an interoperable AI-native video data lake that
seamlessly integrates with enterprise security and operational workflows.
Commenting
on the launch, Kunal Kislay, CEO, BLUE (KGraph AI Solutions Pvt. Ltd.) said,
“Today, more than a billion CCTV cameras are deployed worldwide, yet the
vast majority of video generated by these systems remains an untapped source of
enterprise intelligence. We believe this represents one of the largest
opportunities for AI to transform enterprise operations. What gives us immense
pride is that this breakthrough has been built in India, for the world. To
ensure transparency in our claims we have released a reproducible benchmarking
against public CCTV video databases results convincingly proving the BLUE
codec’s superiority over compression mechanisms like H264 and H265, reinforcing
the strength of India's research ecosystem in developing globally relevant AI
innovations. As enterprise adoption of this solution accelerates, we believe
BLUE is well positioned to support our ambition of achieving 10X revenue growth
by FY30, making the BLUE semantic codec the defacto codec for CCTV cameras
globally."
Mr.
Pradeep V., Group Manager - IT, Britannia Industries Limited touched upon the
versatility of the solution, saying “At Britannia, we
are using BLUE vision AI solution for applications in manufacturing and
warehouse operations. The compression technology within BLUE is helping us
onboard hundreds of cameras across sites on a common platform.”
Beyond
infrastructure optimization, BLUE also addresses two strategic priorities for
enterprises adopting AI at scale: data sovereignty and regulatory readiness.
As organizations increasingly centralize surveillance data and build AI-driven
operations, where critical video data is stored, processed and governed has
become a key business consideration. Developed in India, BLUE is DPDP-aligned
and enables enterprises to retain greater control over sensitive operational
data while supporting evolving data governance, privacy and security
requirements. By helping organizations process and operationalize video within
a controlled enterprise environment, BLUE supports India's broader ambition to
build indigenous AI capabilities and trusted digital infrastructure.
About
BLUE (KGraph AI Solutions Pvt. Ltd.): Founded in 2023 and
headquartered in Bengaluru, KGraph AI Solutions is an enterprise
video-intelligence company building AI-native infrastructure for large-scale
video and multimodal data. The company focuses on environments where CCTV usage
is extensive, including warehouses, retail stores, quick service restaurants,
logistics hubs, manufacturing facilities and public infrastructure, amongst
others. Its flagship platform, BLUE, is an AI-native video data lake
that combines semantic compression with domain-specific AI agents, enabling
organizations to transform CCTV and operational footage into compressed,
searchable and actionable intelligence for multiple use cases across
operations, compliance and decision-making.
Website
link: https://myblue.ai/
Media
Contact: Sweta Mohanty | Adfactors PR | 8884440163 | sweta.mohanty@adfactorspr.com