Founder Abhishek Teri shares how Underrated Club was built
on the belief that today's generation isn't difficult to understand they simply
value authenticity, individuality, and quality more than ever before.
PUNE, INDIA, August
2026 : Every brand has a story behind its name. For Underrated
Club, that story begins long before the first t-shirt was designed or the
first order was shipped. It began with an observation.
Founder Abhishek
Teri noticed that one generation was constantly being defined by assumptions.
Gen Z was often described as impatient, distracted, or impossible to
understand. Yet the more he observed how they expressed themselves, the more he
realised those labels missed the bigger picture.
"They're not
difficult to understand," says Abhishek. "They're simply more aware
of what they want. They don't follow something because everyone else is doing
it. They question it first."
That belief became the
foundation of Underrated Club.
For Abhishek, the name
was never just about standing out. "Underrated" represents
people whose value isn't always recognised immediately. People who quietly keep
building until their work speaks for itself. "Club" represents
a community of people connected by that mindset. Together, the name reflects a
generation that is often underestimated but continues to shape culture in its
own way.
This philosophy
naturally influenced the kind of brand Underrated Club would become.
Instead of chasing
fast-changing trends or loud designs, the focus has always been on creating
clothing that people genuinely enjoy wearing. Oversized t-shirts, premium denim, cargos, shirts, and
everyday essentials are designed to balance comfort, quality, and versatility.
The goal isn't to create pieces that disappear after one season but products
that become part of someone's everyday wardrobe.
Abhishek believes this
reflects how young consumers shop today.
"People often
assume Gen Z buys everything they see online. Our experience has been very
different. They're probably the most informed customers we've seen. They
compare products, read reviews, notice fabrics, check the fit, and think
carefully before spending their money."
That shift has changed
the way Underrated Club approaches product development. Every collection begins
with a simple question: Would someone actually want to wear this again
tomorrow? If the answer isn't clear, the product goes back to the drawing
board.
The approach has helped
build something that every growing brand hopes for: trust.
Today, around 30% of
Underrated Club's customers return to shop again. For the team, repeat
purchases say far more than a one-time sale. They show that customers are
satisfied with the quality, fit, and overall experience, making loyalty one of
the brand's strongest indicators of growth.
The numbers reflect
that trust. In FY26, Underrated Club recorded 400% year-on-year
growth, with revenue increasing from ₹2 crore in FY25 to more than ₹10
crore. Denim, oversized t-shirts, and cargos emerged as the brand's
best-performing categories, while Hyderabad, Mumbai, Bengaluru, and Pune became
its strongest markets. The brand also recorded an average order value of ₹2,500,
reflecting growing confidence in homegrown premium fashion.
For Abhishek, however,
those milestones are the outcome of staying consistent rather than trying to be
everywhere at once.
"We've never tried to build a brand
that appeals to everyone. We've focused on building for people who value
quality, comfort, and authenticity. When customers feel that a product
genuinely delivers on what it promises, they come back. That's how trust is
built, and that's been our biggest achievement."
The founder also
believes Indian fashion is entering a new phase. Consumers are no longer choosing
brands based only on logos or popularity. They're paying closer attention to
quality, design, and whether a product fits naturally into their lifestyle.
This has created space for homegrown brands that understand local preferences
while offering products that meet global standards.
For Underrated Club,
that shift is an opportunity to keep building with purpose rather than chasing
short-term trends. As the brand expands into new categories, reaches more
cities, and grows its customer base, the focus remains the same: creating
products that people are proud to wear and confident enough to return to.
In many ways, the name
still captures everything the brand stands for.
Underrated Club
isn't about being overlooked forever. It's about believing that recognition
follows consistency. It's about creating for people who define success on their
own terms, trust their own style, and don't feel the need to fit into someone
else's idea of who they should be.
Because sometimes, the
people who are underestimated the most are the ones quietly shaping what comes
next.
About Underrated Club
Underrated Club is a
homegrown Indian streetwear brand built around quality, comfort, and everyday
style. Known for its oversized essentials, premium denim, shirts, cargos, and
modern streetwear staples, the brand creates clothing designed for real life. Every
piece is made with a focus on strong fits, dependable fabrics, and long-term
wearability. With a growing community across India, Underrated Club continues
to make premium fashion more accessible while staying true to quality, comfort,
and thoughtful design.
For more information,
please contact:
Email:
orders@underratedclub.com
Phone:
+91 8600008201
Address:
Plot 13/14, Ubale Nagar, Wagholi, Pune, Maharashtra 412207