Mumbai,
June 17, 2026 : Budweiser 0.0, the Official Sponsor of the
FIFA World Cup™, marks a landmark milestone this year: 40 years of partnership
with FIFA, a legacy that has helped shape some of the most iconic moments in
football and global fan culture.
Bringing
this legacy to life in India, the brand is rolling out immersive, fan-first
experiences under its global platform, ‘Let It Pour’, celebrating the
passion, anticipation, and collective spirit that define the FIFA World Cup.
Kicking
off the celebrations on June 11, the opening day of the tournament, Budweiser
0.0 unveiled a one-of-its-kind interactive Messi mural in Mumbai.
Designed to transform fan energy into a live celebration, the mural invited
fans to cheer (quite literally!), bringing the mural to life through
their voices and collective excitement.
The
launch event set the tone for the tournament, with football legend Bhaichung
Bhutia and Bollywood actors Ahan Shetty and Ibrahim Ali Khan joining
fans to celebrate the kick-off. At the heart of the experience was a specially
curated FIFA x Budweiser 0.0 experience, highlighting the brand’s iconic
40-year journey with FIFA through memorabilia, storytelling, and iconic moments
that have defined football culture over the years.
Speaking
on the milestone, Vineet Sharma, Vice President – Marketing, AB InBev India,
said: “For us, the FIFA World Cup is far more than a marketing moment - it’s
where our identity as a brand rooted in celebrations truly comes to life. As we
mark 40 years of partnership with FIFA, we’re building on a legacy that has
shaped some of the most iconic moments in football and global fan culture. In
India, where football fandom is becoming more expressive and culturally
connected, we’re excited to bring that energy to life through experiences like
our interactive Messi mural - creating spaces where fans can come together and
celebrate their passion for the game. Our focus is on showing up in ways that
feel authentic, relevant, and true to the spirit of collective celebration that
defines the FIFA World Cup.”
Bringing
Fans Together Across India
Building
on this momentum, Budweiser 0.0 is taking the celebration nationwide with match
screenings across key markets, creating vibrant spaces where fans can come
together to experience the energy of the FIFA World Cup collectively.
By
bringing together immersive experiences, cultural collaborations, and
fan-driven storytelling, Budweiser 0.0 continues to reinforce its role at the
heart of football celebrations - connecting fans, communities, and moments that
matter.
You
can also watch the campaign film here.
About
Budweiser
Budweiser
is a medium-bodied, flavourful, crisp American-style lager and is India’s
leading premium beer brand. Brewed with the best barley malt and a blend of
premium hop varieties, it is an icon of optimism and celebration which is
enjoyed in over 60 countries around the world. Budweiser is globally recognized
for its unwavering commitment to quality, using a 30-day brewing process and a
Beechwood aging technique to deliver a taste, smoothness, and drinkability that
consistently delights consumers everywhere. Globally, India is the fourth
largest market for Budweiser.
Budweiser
0.0 brings the same premium quality and taste experience to the non-alcoholic
segment, offering consumers a sophisticated alternative that aligns with modern
lifestyle choices while maintaining the brand's heritage of excellence and
cultural relevance.