The
collaboration introduces a new range of school and travel essentials inspired
by Harry Potter, bringing the magic of the wizarding world to young fans and
families across India
Mumbai,
17th June 2026 : American Tourister, one of the world's
leading travel and lifestyle bag brands, today announced its partnership with
Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch an exclusive
Harry Potter collection in India. The range, comprising backpacks, luggage,
crossbody bags, drawstring bags and stationery accessories, is now available
across retail channels, coinciding with the start of the new academic season.
Designed
for two distinct age groups, the collection features an ‘Under 10’ range with Hogwarts School of Witchcraft and Wizardry-themed
school backpacks, lunch bags, pencil cases, drawstring pouches and hard-side
luggage, alongside an ‘Early and Pre-Teen’ range featuring a more understated,
house-inspired design language across backpacks, crossbody bags, drawstring
bags and luggage.
Across both ranges, each piece has been designed to balance functionality, durability, and self-expression, featuring iconic Harry Potter-inspired graphics, silicone zip pullers, and interchangeable velcro house badges for personalisation. Select products in the kids range also include Quidditch-themed stickers and Crookshanks zip charms. The collection is complemented by coordinated accessories including lunch bags, pencil cases, drawstring bags and crossbody bags, enabling Harry Potter fans and newcomers alike to create matching school and travel sets inspired by the Harry Potter universe. Speaking about the collection, Anushree Tainwala, Chief Business Officer, American Tourister India said, “At American Tourister, we have always believed that a bag carries more than belongings – it carries the spirit of the journey. The Harry Potter universe is woven into the childhood memories of an entire generation of Indian parents, and now it belongs to their children too. This collaboration is our way of making that handover magical. Whether it is a first day at school or a family holiday, we want every child carrying this bag and accessories to feel like they are heading somewhere extraordinary.”
The
Harry Potter x American Tourister
collection is available starting today across American Tourister's
retail stores, leading luggage and lifestyle retailers, on Amazon and the
brand's official online channels, just in time for the new school year. From
Hogwarts-inspired accessories starting at just INR 250 to backpacks from
INR 1,690 and luggage from INR 4,290, the collection offers
magical options for every young wizard, witch and Muggle. Whether your child is
sorting into one of the four iconic Houses for the first time or is already a
seasoned Harry Potter fan, there is a piece in this collection that was made
for them. After all, every great adventure begins with packing the right bag.
About
American Tourister
American
Tourister is a well-known international luggage brand that has stood tall for
the past 90 years. It is positioned in the mass premium segment, making it a
fine mix of premium and accessible. The brand caters to travellers seeking
resilient, efficient, and trendy luggage. American Tourister’s marketing
positioning in India reinforces its commitment to innovation, design, and
quality, positioning the brand as expressive, confident, effortless, and
genuine. It is a trustworthy option for consumers living in constant movement
across work, social, travel and personal moments, seeking experiences that
enrich their lives while relying on a brand that delivers style,
self-expression and dependable innovation.
For
more information, visit www.americantourister.in
About
Warner Bros. Discovery Global Consumer Products (WBDGCP)
Warner
Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros.
Discovery’s Revenue & Strategy division, extends the company’s powerful
portfolio of entertainment brands and franchises into the lives of fans around
the world. WBDGCP partners with best-in-class licensees globally on
award-winning toy, fashion, home décor and publishing programs inspired by the
biggest franchises from Warner Bros.’ film, television, animation, and games
studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and
more. With innovative global licensing and merchandising programs, retail
initiatives, and promotional partnerships, WBDGCP is one of the leading
licensing and retail merchandising organizations in the world.
About the Harry Potter
franchise
From the moment
eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at
Hogwarts School of Witchcraft and Wizardry, his adventures have left an
indelible mark on popular culture. Today, over 25 years later, the Harry Potter
phenomenon thrives as one of the most successful and best-loved entertainment
properties in history.
J.K. Rowling’s best-selling
Harry Potter novels have been brought to life in an ever-evolving,
interconnected universe which is loved by millions of fans worldwide. Eight
blockbuster Harry Potter films and three epic Fantastic Beasts films bring the
spellbinding action to life on screen, Harry Potter and the Cursed Child
mesmerises on stage, and state-of-the-art video and mobile games from Portkey
Games allow players to experience the wizarding world like never before. Fans
can proudly showcase their passion through innovative consumer products, and
thrill at spectacular location-based experiences - including six theme park
lands at Universal Studios locations around the world.
This expanding portfolio of
Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings
includes ground-breaking touring experiences and events, each developed to
celebrate special moments and locations that fans cherish, as well as Harry
Potter Shops in King’s Cross, New York, Chicago, Harajuku and Akasaka. Wizards,
Witches and Muggles alike can also discover something new as they explore
behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of
Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.
With a new HBO Original TV
series based on the Harry Potter books on the way, this extended world
continues to provide the community with fresh and exciting ways to interact.
For its global fans, and for generations to come, it invites everyone in to
find the magic for themselves.
For the latest Harry Potter
and Fantastic Beasts news and features, visit www.harrypotter.com. All characters and elements © & ™ Warner Bros.
Entertainment Inc. Publishing Rights © JKR. (s26)
For
more information, please reach out to:
Mr.
Rishi Basu | rishi@frangipanicommunications.org | +91 7738920559