Celebrating
the intersection of heritage craftsmanship and modern occasionwear, the
showcase featured actor Ali Fazal as showstopper, bringing a contemporary
expression of Indian elegance to the runway
New
Delhi, 17 October 2026: Bringing together the richness of Indian
craftsmanship and a contemporary approach to occasion dressing, Tasva, the
premium Indian menswear brand by Aditya Birla Fashion and Retail Ltd. and
designer Tarun Tahiliani, presented its latest menswear collection at Lakmē
Fashion Week in partnership with FDCI at Taj Palace, New Delhi. Reimagining
traditional menswear through modern silhouettes, intricate detailing and a
refined colour palette, the showcase celebrated individuality and the evolving
sartorial choices of the modern Indian groom. Adding to the runway
presentation, actor Ali Fazal walked as the showstopper for Tasva,
embodying the collection's spirit of confidence, sophistication and effortless
elegance. Creators Mohak Narang, Ashi Khanna, Tarun Kinra and Sunny Chopra
also walked the runway for Tasva, bringing their own style and personality to
the showcase.
Rooted
in the belief that occasionwear should reflect personal style while honouring
tradition, the collection presented a versatile wardrobe designed for the many
celebrations that define an Indian wedding. Drawing inspiration from the Tree
of Life, the intricate artistry of Lipan Art, the fluidity of paisleys and the
evocative Art of Light, the collection brought together diverse artistic
influences through a contemporary design language. Floral, fluid and geometric
artworks formed a distinctive visual narrative, translating traditional
references into pieces that felt both timeless and relevant to the modern
wardrobe.
Highlighting
the significance of celebrating Indian craftsmanship through contemporary
design, Sunil Sethi, Chairman, Fashion Design
Council of India (FDCI), added, "Tasva represents an interesting
dialogue between India's rich sartorial heritage and the evolving preferences
of the modern Indian man. What stands out in this collection is the way
traditional techniques and artistic influences have been interpreted through
contemporary silhouettes. Platforms such as Lakmē Fashion Week in partnership
with FDCI provide an opportunity to showcase this evolution, while continuing
to highlight the relevance of Indian craftsmanship in today's fashion landscape."
The
collection placed a strong emphasis on Indian artisanal techniques,
including Aari work, Zardozi and mirror work, complemented by appliqué,
pearl embellishments and three-dimensional detailing. These elements introduced
texture and depth across the ensembles, showcasing the relationship between
heritage craftsmanship and modern construction. Each garment reflected a
considered approach to design, where intricate surface ornamentation
complemented clean lines and contemporary proportions. A thoughtfully curated
colour palette further defined the collection's visual identity. Soft shades
of ivory, lilac, salmon and jade brought an understated elegance to
ensembles designed for daytime celebrations, while deeper jewel tones and
vibrant accents introduced a more expressive mood for cocktail evenings and
mehndi festivities. Moving seamlessly between subtle sophistication and
statement dressing, the collection reflected the diversity of occasions and
personal preferences that shape contemporary Indian weddings.
The
silhouettes offered a fresh interpretation of traditional menswear, with classic
sherwanis featuring asymmetrical details and sharp tailoring, alongside
sleek dinner jackets and contemporary Indo-Western ensembles. Combining
structure with ease, the collection explored how familiar ceremonial styles can
evolve to suit a new generation of grooms and celebrants. The result was a
wardrobe that balanced the richness of Indian occasionwear with the versatility
and confidence of modern dressing.
Speaking
about the inspiration behind the collection and its presentation at Lakmē
Fashion Week in partnership with FDCI, Tarun Tahiliani shared, "At
TASVA, our approach has always been to make Indian occasion wear relevant to
how we celebrate today. We combine global tailoring and pattern-making
techniques with our heritage to create clothing that is both contemporary and
comfortable. I have heard Indian men complain that Indian clothing is
uncomfortable, which is why comfort is central to what we do. For us, that is
what good fashion is all about. We bring together traditional craftsmanship
with a modern understanding of silhouette, comfort and individuality. We also
use technology to make embroidery techniques more accessible and affordable,
creating modern interpretations of classic sherwanis, open indowesterns and
contemporary silhouettes. Every element reflects our belief that tradition
should continue, but in a new voice."
Commenting
on the collection and Tasva’s evolving approach to contemporary Indian
menswear, Mr. Ashish Mukul, Brand Head, Tasva, said, "The modern
Indian groom is looking for occasionwear that honours tradition while
reflecting his individual style. At Tasva, we aim to bring together the
richness of Indian craftsmanship with contemporary silhouettes and thoughtful
detailing, creating a wardrobe that feels relevant to the many moments of a
wedding celebration while allowing every groom to express his individuality."
Commenting
on the showcase and the evolving landscape of Indian occasionwear, Jaspreet
Chandok, Group Vice President, Reliance Brands Limited, said,
"Indian menswear is witnessing an exciting evolution, with a growing emphasis
on individuality, versatility and contemporary design. Tasva's showcase
reflects this shift beautifully, bringing traditional craftsmanship into a
wardrobe that speaks to today's consumer. At Lakmē Fashion Week in partnership
with FDCI, we continue to celebrate designers and brands that are shaping new
conversations around Indian fashion, and this collection presents a thoughtful
perspective on the future of occasionwear."
Talking
about the experience, showstopper Ali Fazal said:
"It was a pleasure to be part of Tasva’s showcase at Lakmē Fashion
Week. What I particularly appreciate is how the collection brings together the
richness of Indian craftsmanship with a contemporary sensibility. The outfits
feel rooted in our heritage while allowing the modern Indian man to express his
own sense of style with confidence and individuality."
With
its latest showcase, Tasva presented a distinctive perspective on modern Indian
menswear, where tradition and innovation coexist effortlessly. Celebrating
craftsmanship, individuality and the freedom to reinterpret occasion dressing,
the collection reinforced the idea that contemporary Indian elegance lies in
honouring one's roots while embracing a personal sense of style.
About Aditya Birla Fashion and Retail Limited:
ABFRL
is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue
of Rs. 13,996 Cr. spanning retail space of 11.9 million sq. ft. (as on March
31, 2024), it is India’s first billion-dollar pure-play fashion powerhouse with
an elegant bouquet of leading fashion brands and retail formats. The Company
has a network of 4,664 stores across approximately 37,205 multi-brand outlets
with 9,563 point of sales in department stores across India (as on 31st March
2024). It has a repertoire of India’s largest brands in Louis Philippe, Van
Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is
one of India’s leading fashion retailers. Company’s international Brands
portfolio includes - The Collective, Amongst India's largest
multi-brand retailers of international brands and has long term exclusive
partnerships with select brands such as Ralph Lauren, Hackett London, Ted
Baker, Fred Perry, Forever 21, American Eagle, Reebok, Simon Carter and
Galeries Lafayette. The Company’s foray into branded ethnic wear business
includes brands such as Jaypore, Tasva & Marigold Lane. The company has
strategic partnerships with Designers ‘Shantanu & Nikhil’, ‘Tarun
Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’. In addition, to cater to the
needs of digitally native consumers, ABFRL is building a portfolio of
Digital-first brands under its technology led ‘House of D2C Brands’ venture
TMRW. TMRW is on a path to building a portfolio of Digital First brands in
partnership with founders of emerging brands in the E-Commerce market. The
Company in Sept 2023 completed the acquisition of 51% stake in TCNS Clothing
Co. Ltd. TCNS is India’s leading women’s branded ethnic apparel company that
designs, markets and retails portfolios of women’s branded apparel across
brands W, Aurelia, Wishful, Elleven & Folksong.
For more information, please visit: https://www.abfrl.com/
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