Each of the five stores embody a refined
aesthetic, blending the brand’s signature colours with sleek chrome accents.
Distinctive design elements such as avant-garde wall displays, private lounges,
signature gifting bays and solid-matte chrome billing counters create a
luxurious yet contemporary retail experience.
Built on three decades of experience in the
diamond industry by the Hari Krishna Group, Mayavé’s proposition is centred on
its design-differentiated width, offering an unparalleled range of 40 Signature
Cuts. The focus on distinctive shapes and contemporary designs speak of a
design language that speaks to the woman of today who possesses a discerning
taste. The brand’s jewellery collections include Blume, Birds of Glory,
Seamless Symphony, Timeless, Wings of Freedom, Sakura, Reflection for women and
Valor for Men. The collections are designed in Italy by Massimiliano Bonoli and
crafted in India, with the jewellery featuring IGI-certified lab-grown
diamonds.
The brand’s retail format has been designed
around the way consumers increasingly approach high-consideration jewellery
purchases. The central island table serves as the first point of interaction,
with the Timeless collection, followed by statement pieces and the High
Jewellery Lounge. The stores also offer specialty coffee and artisanal cookies
for its clients and builds an experience in jewellery retail.
Commenting on the expansion, Dravya
Dholakia, Founder and CEO, Mayavé, said, “Jewellery
retail is moving beyond the traditional product-led format. As consumers become
more aware of design, craftsmanship and the choices available to them, the
retail experience becomes an important part of the purchase. At Mayavé, we have
approached our stores as an extension of the product itself. We want customers
to have the time and space to understand different designs and cuts and make a
considered choice. Our three decades of experience in diamonds give us the
technical foundation, while our focus on design and experience shapes how we
take that expertise to the consumer.”
Mayavé’s jewellery starts at approximately
₹25,000, with a significant part of the range priced up to ₹3 lakh. The brand
also incorporates sustainability practices across its operations, including
solar-powered manufacturing, water recycling and the use of recycled gold.
Through its five-store Delhi NCR presence,
Mayavé aims to build a retail format that brings together distinctive design,
craftsmanship and a more contemporary approach to the jewellery buying
experience.