Bhopal, October 9, 2026:
Explurger and the Madhya Pradesh Tourism Board have joined forces under a
landmark three-year Memorandum of Understanding to deploy NiVU AI across 100
tourism destinations in the state, bringing conversational artificial
intelligence directly into the visitor experience.
Announced at MP Travel Mart 2026 in Bhopal, the partnership
will introduce NiVU AI across temples, forts, heritage landmarks, wildlife
destinations and cultural attractions, creating an intelligent layer that helps
travellers discover, understand and explore Madhya Pradesh more interactively.
Explurger has also been designated the Official AI & Social
Media Partner of the Madhya Pradesh Tourism Board for the programme.
The MoU was signed and exchanged by Jitin Bhatia, Founder &
CEO, Explurger, in the presence of Dr. Mohan Yadav, Hon’ble Chief
Minister, Madhya Pradesh; Shri Dharmendra Singh Lodhi, Hon’ble Tourism Minister;
Shri Ashok Barnwal, Chief Secretary, Government of Madhya Pradesh; Dr.
Ilayaraja T., Managing Director, Madhya Pradesh Tourism Board; and Dr. Abhay
Arvind Bedekar, IAS, Additional Managing Director, Madhya Pradesh Tourism Board,
along with senior officials and dignitaries.
The programme will begin with 30 flagship destinations in its first
year, jointly finalised by Explurger and the Madhya Pradesh Tourism Board
within 90 days of signing, before expanding to 100 destinations over the three
years.
Through QR-enabled NiVU AI touchpoints, visitors can interact with an
AI-powered travel companion through voice or text in 130+ languages.
Travellers can ask questions, uncover destination stories, explore history and
culture, discover nearby attractions, find local experiences and uncover hidden
gems.
NiVU AI is designed to go beyond static information boards, creating
an interactive layer around destinations and helping visitors discover more
than a single attraction.
The programme will also create an aggregated and anonymised tourism
intelligence layer, providing insights into visitor interactions,
questions, languages, interests and engagement patterns. These insights can
support destination planning, visitor engagement and future tourism
development.
The partnership expands Explurger’s growing AI tourism footprint,
following its work with Andhra Pradesh and Goa to introduce
technology-enabled visitor experiences at destinations.
“The future of tourism will not be defined by technology alone, but by
how intelligently it connects people with places. With NiVU AI across 100
destinations, we are building that future in Madhya Pradesh — making every
destination more interactive, accessible and discoverable,” said Jitin
Bhatia, Founder & CEO, Explurger.
The Madhya Pradesh partnership represents one of NiVU AI’s largest
deployments to date, expanding the platform from individual destination
touchpoints into a broader, state-wide tourism ecosystem.
The initiative also connects Madhya Pradesh with Explurger’s growing
global community of 25Mn+ users across 75+ countries, creating another
channel through which travellers from India and around the world can discover
the state’s heritage, spirituality, wildlife and cultural experiences.
As artificial intelligence increasingly moves from digital discovery
into the physical travel experience, the partnership aims to create a more
conversational, intelligent and connected model for destination discovery. With
NiVU AI, travellers can go beyond simply reading about a place. They can ask,
discover, understand, and explore — bringing intelligence directly into the
journey.