The seventh edition marks a deliberate shift from open landscapes
to an enclosed world of infinite possibilities, while introducing the new Guild
range alongside the Autumn/Winter 2026 collections from Rare Rabbit,
Rareism, and Rare’Z.
From
Open Landscapes to an Infinite Room
For Walk 7.0, The House of Rare moves away from the expansive natural
landscapes that have defined previous editions of the franchise, from mountains
and coastlines to varied open terrain, and enters a single, contained space. But
the room is anything but limiting. Built with a series of doors, each
opening into a new visual possibility, the campaign explores the relationship
between physical space and the limitless movement of thought.
The concept was imagined by Manish Poddar, Founder
and Creative Director of The House of Rare, who further says - “Walk has
always been an opportunity for us to take the idea of fashion beyond the
garment and build a world around it. With Walk 7.0, we wanted to challenge the
idea of space itself. A room can have physical boundaries, but creativity
doesn’t. The doors become a visual expression of the many directions a design
thought can take - from silhouette and texture to colour, proportion and form.
‘No room is big enough’ is ultimately about that instinct to keep moving,
questioning and creating.”
The room becomes a metaphor for the mind at work: physically
contained, yet infinite in the directions it can take. The multiple doors
represent the many ways a thought can move, evolve and transform - much like
fashion itself, where silhouettes, fabrics, textures, colours and details come
together to create an ever-changing expression.
This creates a visual language that is simultaneously controlled and
unpredictable. The room provides the structure, while the doors disrupt it,
creating a constantly shifting relationship between space, movement and
fashion.
The campaign’s visual world is anchored in a white and red palette,
creating a sharp contrast between restraint and expression. The colour story
also signals an important evolution within the collection, marking the transition
from the Main Line into the new Guild range, which makes its debut
within the Walk franchise.
Akshika Poddar, Founder, The House of Rare, says,
“Walk 7.0 is a reflection of how The House of Rare is evolving - from
individual brands and collections to a larger universe of ideas, culture and
expression. We wanted this campaign to capture that evolution in a way that
feels expansive and relevant to how people experience fashion today. The
introduction of Guild marks an important new chapter for us, but more broadly,
Walk 7.0 represents our ambition to keep pushing the boundaries of what The
House of Rare can be.”
Introducing Guild
Walk 7.0 also marks the debut of Guild, a premium range within
The House of Rare. Its introduction adds another dimension to the campaign’s
exploration of multiple directions, perspectives and expressions, while
signalling the evolution of the House’s design and product vocabulary.
The Making of Walk 7.0
The campaign was conceived around the challenge of creating an entire
world within a single set. The room and its multiple doors were designed
specifically to enable the campaign’s shifting perspectives, allowing the same
physical space to continuously transform through movement, styling, framing and
transitions.
From apparel to footwear and accessories, the campaign uses the
collection as an extension of its central idea: there is never just one way to
interpret a look, a silhouette or a point of view.
About The House of Rare
Established in 2015 under the Radhamani Textiles umbrella, led by Mr.
Manish Poddar – Founder, The House of Rare; and Mrs. Akshika Poddar –
Co-Founder, The House of Rare, has bloomed into a multifaceted fashion
powerhouse. Housing both Rareism, a womenswear line that embraces contemporary
design for the modern woman, and Rare Rabbit, a menswear brand celebrated for
defying traditional masculinity through its clothing. Both brands have a
thriving E-Commerce presence, establishing themselves as leading forces in the
representation of Western fashion within the Indian market. Boasting over
1100+ retail touchpoints across Exclusive Brand Stores, Large Format Retail,
and Multi-Brand outlet, The House of Rare remains firmly committed to its core
principles, driving its continued growth and success. In 2024, the House of
Rare launched Rare Ones, a kidswear line catering to boys aged 04-14, and
Rare’Z by Rare Rabbit - a footwear line that carries forward the brand’s
contemporary aesthetic into footwear, combining sleek design, refined
craftsmanship, and everyday versatility.
In 2025, the House of Rare launched a cultural platform called
RareFore. It celebrates India’s creative spirit through culture, music, food,
art, and storytelling - spotlighting those who stay true to their craft. Rooted
in detail and emotion, RareFore offers layered experiences that honour the
depth of Indian heritage as it travels across the country.