Four premium sneaker silhouettes, each with a
character of its own.
Priced at:
₹5,999 onwards across categories
Available at: Sugoi exclusively available in stores, Rare.in and
Myntra
August 2026 : There are some things you don’t quite know
how to describe. You simply react to them.
In Japanese, “Sugoi” is an expression of that instinctive
reaction - amazing, incredible, extraordinary. It is what you say when
something catches you off guard, when the feeling comes before the explanation.
It is this feeling that gives SUGOI, the latest sneaker collection
from Rare’Z by The House of Rare (makers of Rare Rabbit
& Rareism), its name.
Designed around the idea that extraordinary can look different to
everyone, SUGOI brings together four distinct sneaker personalities with SUGOI
STILL, SUGOI MEMBO, SUGOI TUG and SUGOI NATURE. Each has its own character,
materiality and aesthetic, while sharing a common foundation of premium
craftsmanship, considered design and modern movement.
Inspired by Japanese footwear design and reinterpreted for today, the
collection is anchored by an iconic flat-sole silhouette, clean lines and
thoughtful detailing. From quiet minimalism and retro-inspired energy to
utility-driven design and organic textures, SUGOI offers four different
interpretations of what an exceptional everyday sneaker can be.
SUGOI STILL
SUGOI STILL is an expression of quiet luxury - minimal
and monochromatic. Crafted in premium leather and suede, its clean low-profile
sole, tonal detailing and refined single-tone palette create a silhouette that
feels understated yet unmistakable.
A dual-lacing system offers classic and ribbon-printed lace options,
while a detachable leather hang tag with an embossed monogram adds a
subtle signature.
Still is for those who believe the most memorable things are often the
ones that don’t ask to be noticed.
SUGOI MEMBO
Taking its cues from classic varsity footwear, SUGOI MEMBO
brings a more expressive energy to the collection.
A premium combination of smooth leather and suede meets bold colour
blocking, oversized ‘R’ branding and a distinctive studded sole that
adds texture, depth and character. Membo brings a contemporary edge.
SUGOI TUG
There is beauty in something built to keep moving.
SUGOI TUG takes a rugged, utility-inspired approach to
contemporary sneaker design, combining durable construction with premium
detailing and refined finishing.
Performance-inspired aesthetics meet lifestyle versatility in a
silhouette designed around everyday movement. Tug is built for those who don’t
stay in one place for long.
SUGOI NATURE
Some of the most beautiful things are found in their natural state.
SUGOI NATURE draws inspiration from the natural world
through earthy colour palettes, and an organic design language. Soft
textures and understated detailing create a grounded yet contemporary
silhouette.
Nature blends naturally into modern, neutral wardrobes while
maintaining a character of its own.
Together, the four silhouettes explore the many ways extraordinary can
be expressed. While their personalities differ, each is
grounded in Rare’Z’s belief that perfection lies in the details, in the
materials selected, the proportions considered and the craftsmanship behind
every element.
Commenting on Sugoi, Mr. Manish Poddar, Founder & Creative
Director, The House of Rare & Rare'Z, says:
“I have always believed that great design is felt before it is
explained. With SUGOI, we obsessed over the details that make a sneaker
desirable beyond its function - its proportions, materials, textures,
silhouette and finishing. Every element has a reason to exist.
What excites me is that we haven’t created four variations of the same
sneaker, but four distinct design personalities. Still is quiet and precise,
Membo expressive, Tug utilitarian and dynamic, while Nature is softer and
organic. Yet all four are unmistakably SUGOI. For me, that is what great design
should do - create that instinctive feeling that something is truly special.”
About The House of Rare
Established in 2015 under the Radhamani Textiles umbrella, led by Mr.
Manish Poddar – Founder, The House of Rare; and Mrs. Akshika Poddar –
Co-Founder, The House of Rare, has bloomed into a multifaceted fashion
powerhouse. Housing both Rareism, a womenswear line that embraces contemporary
design for the modern woman, and Rare Rabbit, a menswear brand celebrated for
defying traditional masculinity through its clothing. Both brands have a
thriving E-Commerce presence, establishing themselves as leading forces in the
representation of Western fashion within the Indian market. Boasting over
1100+ retail touchpoints across Exclusive Brand Stores, Large Format Retail,
and Multi-Brand outlet, The House of Rare remains firmly committed to its core
principles, driving its continued growth and success. In 2024, the House of
Rare launched Rare Ones, a kidswear line catering to boys aged 04-14, and
Rare’Z by Rare Rabbit - a footwear line that carries forward the brand’s
contemporary aesthetic into footwear, combining sleek design, refined
craftsmanship, and everyday versatility.
In 2025, the House of Rare launched a cultural platform called
RareFore. It celebrates India’s creative spirit through culture, music, food,
art, and storytelling - spotlighting those who stay true to their craft. Rooted
in detail and emotion, RareFore offers layered experiences that honour the
depth of Indian heritage as it travels across the country.
Website Link - https://thehouseofrare.com/collections/rarez-sugoi
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