Product
management roles are expanding as organisations prioritise product-led growth
and digital transformation. Yet, readiness continues to lag. According to
McKinsey & Company Project Management Index, 2025, fewer than half of
product managers feel fully prepared for their roles, highlighting a critical
capability gap. At the same time, Deloitte Digital Project Management 2025
report notes that 43% of new product launches fail to meet business goals due
to execution challenges. This reflects a broader issue: demand for product
talent is high, but clarity on how to enter or grow in these roles remains
limited.
Common
barriers professionals face include:
●
Lack of hands-on experience in real product
environments
●
Unclear understanding of required skills across
business, technology, and user domains
●
No structured pathway to transition into or
grow within product roles
●
Difficulty applying product thinking,
data-driven decision-making, and stakeholder management in practice
To
address this, ISB Online, the digital arm of Indian School of Business
(ISB) offers a structured pathway: the Professional Certificate in Product Management (28 weeks)
which provides a guided, application-led learning to help professionals build
relevant skills and navigate product management careers with clarity.
The
28-week Professional Certificate in Product Management is
designed for professionals seeking deeper expertise and long-term growth in
product leadership. Now in its 22nd batch, the programme focuses on driving
advanced and strategic capabilities.
The
programme enables participants to build end-to-end product strategies across
markets and platforms. It covers product-led growth, pricing, and business
model design, while strengthening technical product management skills.
Participants learn to apply advanced AI and Generative AI across product discovery, design,
and scaling. A strong focus is placed on stakeholder
management and data-backed decision-making through hands-on projects, case
studies, and masterclasses.
Starts
on September 26, 2026, | Duration: 28 Weeks | Fee: INR 2,71,900 + GST
Learners
have highlighted its practical relevance:
●
Subramanian K, engineer at a leading global
media and technology company, noted that the programme helped him understand
how product teams prioritise and create value beyond technology.
●
Pramod Vashist, Head of CRM at a global
education services organisation, emphasised its strong balance of theory and
real-world application, along with the value of peer learning.
Both
programmes are delivered by ISB’s globally recognised faculty and backed by a
strong academic ecosystem. Ranked #1 in India, #2 in Asia, and #12 globally
(FT Global MBA Ranking 2026), ISB brings research-driven insights and
industry relevance to its learning experience. Participants also gain ISB Online Alumni status and
access to a global professional network.
As
product management continues to evolve, structured upskilling is becoming essential.
Professionals who build the right capabilities with the right guidance are
better positioned to navigate this shift. Professional Certificate in Product Management
offers a clear, credible pathway to achieve career clarity, transition into
product roles, and grow into leadership positions.