The
launch collection is inspired by emotions, memories and journeys
National,
30th July, 2026 : Rumi Fine Fragrances, a new Indian
luxury fragrance brand announces the launch of a new era of perfumery
envisioned by founder Rajnish Kumar, that brings to life the ethos of
"French Artistry with Indian Soul". The launch event was graced by
Bollywood actress, Diana Penty, famous Indian playback singer, Kunal Ganjawala
and French Master Perfumer, François Robert among other guests.
Inspired
by a deeply personal journey into the world of fragrance to create scents that
evoke profound emotion, Rumi Fine Fragrances bridges India’s rich aromatic heritage and
memories with classical French perfumery standards. Positioned as an accessible
luxury brand, Rumi offers high-quality formulations approximately ranging b/w
₹1,499- ₹2,999.
Highlighting
the vision behind the brand, Founder Rajnish Kumar stated, "The
first time someone wears a Rumi fragrance, I don't want them to simply notice a
beautiful scent. I want them to experience an emotion. If Rumi becomes part of
someone's most meaningful moments, we will have achieved our purpose."
Renowned
fourth-generation French Master Perfumer François Robert added, "Rumi
represents a rare creative dialogue between French perfumery craftsmanship and
India's extraordinary emotional and extraordinary cultural heritage."
"Rumi
Fine Fragrances captures a beautiful harmony of understated elegance,
authenticity, and timeless sophistication that truly speaks to the heart”, added
Actress, Diana Penty.
A serial entrepreneur with a proven track
record across software, hospitality, and the broader consumer space, Rajnish
Kumar leverages his deep understanding of consumer behavior to set the roadmap
for Rumi’s mission: building an Indian luxury fragrance brand with global
standards.
The
collection is available exclusively through the official brand website (D2C),
with selective luxury retail and premium marketplace expansion planned in
subsequent phases.
About
Rumi Fine Fragrances:
Rumi
Fine Fragrances is a luxury perfume house founded by Rajnish Kumar that blends
the historic Indian attar-making heritage of Kannauj and Lucknow with classical
French perfumery artistry. The brand collaborates with renowned master
perfumers—including fourth-generation French perfumer François Robert—to craft
contemporary, high-end signature scents housed in custom architectural bottles
inspired by monuments like the Rumi Darwaza.
For
media queries, feel free to get in touch with:
Tulika
Bhaduri | Atul Singh
Ph:
8101749916 | 8249017971