“Say No to Drugs” campaign draws Bengaluru City Police officials, Lulu Group Karnataka staff and citizens together for a rally at LuLu Mall, Rajajinagar.
Bengaluru, 25th July 2026: LuLu Mall, Rajajinagar, in association with
the Bengaluru City Police, today hosted “Beda Bro, Say No to Drugs”
a large-scale drug awareness campaign aimed at sensitising the city’s youth and
residents to the dangers of substance abuse. The event, which began at 10 a.m.,
brought together senior police officials, LuLu Group Karnataka leadership,
staff and members of the public in a collective call for a drug free community.
The campaign was graced by IPS Yathish N,
Deputy Commissioner of Police, West Division, Bengaluru City, as Chief Guest,
along with Bhoothe Gowda V.S, Assistant Commissioner of Police, Vijayanagar Sub-Division,
Bengaluru City and Shankaragowda Basanagowdar, Inspector, Magadi Road Police
Station, Bengaluru City. The dignitaries were felicitated by Mr. Noman Aziz
Khan, Director, LuLu Group Karnataka; Mr. Jamal K P, Regional Manager, LuLu
Group Karnataka. The event was also supported by the students from Government
Homoeopathic Medical College Hospital and Research Center.
Following addresses from the police
officials and LuLu leadership on the importance of steering young people away
from drugs, alcohol and substance abuse, the Chief Guests and LuLu dignitaries
flagged off the Drug Awareness Rally from LuLu Mall at 11 a.m. Participants,
wearing campaign T-shirts and carrying “Beda Bro” placards, walked through the
neighbourhood carrying the message “Your Future is in Your Hands”.
The highlight of the campaign was a 5-kilometre
awareness rally that wound through key stretches around Rajajinagar, with
participants holding placards and raising slogans against drug and substance
abuse. The rally aimed to take the anti-drug message beyond the mall premises
and directly into the neighbourhood, encouraging residents, shopkeepers and
passers-by to join the pledge for a drug-free Bengaluru. Volunteers distributed
awareness pamphlets along the route, reinforcing the campaign’s core themes of
staying strong, making smart choices and living healthy.
IPS Yathish N, Deputy Commissioner of Police, West
Division, Bengaluru City, added
“The fight against drug abuse cannot be
won by the police alone; it needs the active participation of institutions like
LuLu Mall, families and citizens working together. Campaigns such as ‘Beda Bro’
help us reach young people directly with a message of hope and better choices.
Bengaluru City Police remains committed to working with community partners to
keep our neighbourhoods safe and our youth protected from the menace of drugs.”
The event repeatedly cautioned that the
drug trap often begins innocuously through peer pressure, curiosity or the
false promise of a quick escape from stress before spiralling into dependency
that is far harder to break. The campaign urged young people to recognise these
early warning signs, resist experimentation and lean on family, friends and
community support systems rather than substances, reiterating that the surest
way to stay safe is to never take the first step into the trap.
Speaking on the occasion, Mr. Noman Aziz
Khan, Director, LuLu Group Karnataka, said “At LuLu, we believe
our responsibility extends beyond retail to the well-being of the communities
we serve. Partnering with the Bengaluru City Police for the ‘Beda Bro’ campaign
reflects our commitment to standing with our youth at a critical time in their
lives. We hope this rally sends a clear message that a healthy, drug-free
future is a choice worth making, and that LuLu will continue to support such
initiatives that build a stronger, safer Bengaluru.”
Media Partner – Newsreach
About Lulu
Group Karnataka
In Karnataka, LuLu Group's footprint spans LuLu Mall Bengaluru
(Rajajinagar), LuLu Hypermarket outlets across the city, the LuLu Fashion Store
(LFS), LuLu Daily neighbourhood stores, and Funtura family entertainment
centre. The group continues to expand its presence in the state through new
store openings, community and sustainability initiatives, and partnerships with
local government and cultural bodies, reinforcing its commitment to Bengaluru and
the wider Karnataka retail landscape.
For more enquiries:
Vishal S S
Regional Head – Media, PR and Communications
Email – vishalss@luluinida.com
Contact – +91-7358680951, +91-9606451845, Bengaluru, Karnataka