Delhi : Axis Max Life Insurance Limited
{formerly known as Max Life Insurance Company Limited.} ("Axis Max
Life"/ "Company"), has recently received ‘India’s
Best Bancassurance Partnership’ recognition at the Insurance Asia News Country
Awards for Excellence 2026. This
honour highlights the company’s 16-year long partnership with, Axis Bank.
Presented
by Insurance Asia News, the awards recognise excellence among insurers across
the Asia-Pacific region and provide a structured benchmark for evaluating
performance against industry peers in 13 countries.
The
recognition stands as a testament to the partnership’s performance, as entries
were evaluated through a rigorous, objective assessment tailored to each
category. Submissions were evaluated on five core parameters: business
performance, measurable achievements, innovation, market impact, and strategic
significance.
Built
on deep operational synergy, the Axis Max Life and Axis Bank partnership has
expanded life insurance access across India, protecting over lakhs of lives. By
combining Axis Bank’s expansive branch footprint, digital onboarding, and
data-led advisory, the partnership delivers accessible protection, savings, and
retirement solutions across urban and regional markets.
Sumit Madan, Managing
Director & Chief Executive Officer, Axis Max Life Insurance , said, “This recognition marks a
proud milestone for both Axis Bank and Axis Max Life, standing as a testament
to a partnership grounded in trust, shared values, and a relentless focus on
our customers. By combining the strengths of a premier bank and a leading
insurer, we have shown how true synergy can deliver meaningful financial
security to millions of families across India. We humbly dedicate this honour
to our valued customers, dedicated frontline teams, and partners who drive our
journey forward every day.”
Subrat Mohanty, Executive
Director, Axis Bank, and Chairman & Non-Executive Director, Axis Max Life
Insurance, said, “This award is a recognition of the
enduring partnership between Axis Bank and Axis Max Life. Over the last 16
years, we have built a strong and future-ready bancassurance model, combining
our nationwide reach with advanced advisory capabilities, to secure the
financial health of millions of our customers. This reinforces our commitment
to IRDAI's vision of insurance for all by 2047 and to shape the next phase of growth
for the sector."
The
structural foundation of the partnership reached a major turning point during
the 2024 brand refresh, as Axis Max Life wove certain elements of Axis Bank’s
identity into its own brand DNA. This strategic alignment was more than just
bancassurance partnership, it was done to amplify brand recognition of Axis Max
Life across touchpoints, leveraging the bank's deep equity of enhance trust and
expand life insurance penetration into Tier 2 and Tier 3 markets under the
‘Double Bharosa’ campaign.
About Insurance Asia
Awards:
The
Country Awards for Excellence 2026 by InsuranceAsia News celebrates the best
firms in the Asia Pacific (re)insurance market. The winners are selected based
on outstanding business performance, measurable achievements, groundbreaking
innovation, market impact, and strategic significance. The awards provide a
platform for insurers to benchmark their performance against industry peers and
celebrate their achievements.
About Axis Max Life
Insurance Limited (https://www.axismaxlife.com)
Axis
Max Life Insurance Limited (the “Company”), formerly known as Max Life
Insurance Company Ltd., is a subsidiary of Max Financial Services Limited
(“MFSL”) with Axis Bank Limited and its affiliates also being shareholders of
the Company. Axis Max Life offers comprehensive protection and long-term
savings life insurance solutions through its multi-channel distribution,
including agency and third-party partners. The Company has built its operations
on a need-based sales process, a customer centric engagement model and trained
human capital. As per audited financials for FY2025-26, Axis Max Life recorded
a gross written premium of INR 38,877 crore.
IRDAI Registration. No
– 104
Company Identification
Number - U74899HR2000PLC143012