19
June 2026 : Servotech Siliguri Strikers,
a premier franchise in the Bengal T20 League, has officially announced its
partnership with Anmol Industries as
the team’s Official Snacking Partner for Season 3 of the Bengal T20 League.
Rooted
deeply in Eastern India and loved across generations, Anmol Industries brings
together taste, nostalgia, and everyday moments of joy—values that strongly
resonate with the spirit of cricket and the passionate fanbase of the Servotech
Siliguri Strikers.
Under
the terms of this partnership, Anmol Industries holds the rights to feature
team and player imagery alongside the franchise logo for its marketing and
promotional initiatives. The association will be heavily amplified through
integrated communication campaigns across print, outdoor, television, digital,
and social media platforms throughout the tournament.
As
the exclusive Snacking Partner, players from both the men’s and women’s teams,
along with official coaching staff of the Servotech Siliguri Strikers, will
sport the Anmol Industries logo on their official match caps and helmets,
ensuring prominent, high-frequency on-field brand visibility during live
broadcasts. The brand's presence will be further integrated into the
franchise’s on-ground activations and fan engagement activities.
The
Servotech Siliguri Strikers have emerged as one of the most talked-about
franchises in the league, assembling a power-packed squad featuring Indian pace
sensation Mohammed Shami, alongside proven match-winners like Karan Lal, Ishan
Porel, Sudip Chatterjee, Vishal Bhati and others. Backed by massive regional
pride and an ambitious vision, the franchise is set to deliver an electrifying
brand of cricket both on and off the field.
Speaking
on the association, Rishabh Bhatia, Franchise Owner of Servotech Siliguri
Strikers , said "We are delighted to welcome Anmol Industries to the
Servotech Siliguri Strikers family as our Official Snacking Partner. Cricket
and snacking have always gone hand in hand in Indian households, and Anmol is a
legacy brand that has been part of countless everyday moments across Bengal and
India. This partnership is about bringing fans even closer to the excitement of
the game while celebrating the shared joy that both cricket and Anmol
create."
Commenting
on the partnership, Abhishek Kumar, Marketing Head of Anmol Industries , said
“Cricket in Bengal is more than just a sport — it is an emotion that unites
families, friends, and communities. At Anmol, we have always celebrated this
spirit of togetherness through our wide and evolving portfolio ranging from
biscuits and cookies to cakes and our newly introduced contemporary bakery
range, loved across generations.
Our
partnership with the Servotech Siliguri Strikers presents an exciting
opportunity to engage with millions of passionate cricket fans and strengthen
our connection with consumers in the region. Seeing the Anmol brand prominently
featured on the team’s caps and helmets as they ‘strike big’ on the field
perfectly reflects our own values of energy, excellence, and leadership. We
look forward to a successful and rewarding association this season.”
About
Servotech Siliguri Strikers: Servotech Siliguri Strikers is a premier cricket
franchise representing the spirit and regional pride of North Bengal in the Bengal
T20 League, organized under the aegis of the Cricket Association of Bengal
(CAB). Owned by Servotech Sports and Entertainment Pvt. Ltd., a subsidiary of Servotech Renewable Power System
Ltd. (India's leading Solar Products & EV
Chargers manufacturer), the franchise is dedicated to nurturing cricketing
talent and promoting green energy usage.
About
Anmol Industries: Anmol Industries Limited is a highly trusted and leading
manufacturer of biscuits, cookies, and cakes in India. Operating with
state-of-the-art manufacturing facilities, the brand has established a powerful
market presence, particularly in Eastern and Northern India, bringing joy to
millions of consumers daily.