GS Tea, a trusted name in the tea category
with leading presence and stores in Maharashtra, Karnataka, Goa and Tamil Nadu,
proudly announces acclaimed actor Sai Tamhankar as its brand ambassador. Since
its launch in 1898, GS Tea has built a strong legacy rooted in authentic taste,
quality, and the warmth of everyday moments. This collaboration with Sai
Tamhankar marks a significant step in further
strengthening GS Tea’s
connection with today’s Indian households, while staying true to its enduring
promise of ‘Asli Swaad, Asli Andaaz.’
Known for her
versatility, authenticity, and strong cultural connection, Sai Tamhankar
embodies the spirit of today’s consumer, grounded yet expressive, real yet
aspirational. Her natural charm and relatability make her a perfect fit for GS
Tea’s vision of celebrating tea not just as a beverage but as a daily ritual
that brings people together.
This partnership will
come alive through an integrated campaign, including a new TVC that captures
the essence of genuine taste and individuality. The campaign aims to deepen GS
Tea’s bond with its audience by highlighting how every cup reflects not just
flavour, but also personal style and emotion.
Speaking on the
association, Sai Tamhankar said:
“I’ve always believed
that the simplest things, when they’re real, create the strongest connections,
and chai is one of them. ‘Asli Swaad, Asli Andaaz’ goes beyond just tea. It
celebrates being real, and that’s what I connect with the most.”
Aryan Shah, Director of
GS Group, speaking on behalf of GS Tea, added:
"At GS Tea, we
have always believed that authenticity is what truly resonates with people. Sai
Tamhankar brings that authenticity effortlessly, both on and off screen. This
partnership is not just about representation; it’s about shared values and a
connection that goes beyond business. With Sai, we are confident of taking our
message of ‘Asli Swaad, Asli Andaaz’ to a wider and more connected
audience."
Echoing this sentiment,
Rajesh Shah, Managing Director of GS Group, said:
"GS Tea has always
stood for uncompromised quality and a taste that feels like home. With Sai on
board, we are strengthening our commitment to staying true to our roots while
evolving with the times. Her strong connection with the audience will help us
reinforce the emotional bond people share with their everyday cup of
chai."
Adding to this,
Ravikant Banka, Founder & Managing Director of Eggfirst Advertising, said:
“‘Asli Swaad, Asli Andaaz’ is more than a
campaign thought; it’s a reflection of how people connect with tea in their
everyday lives. Sai brought an effortless honesty and warmth to the
communication, making her the perfect face for the brand. Our focus was to
create something rooted, relatable, and emotionally memorable for consumers
across generations.”
This
campaign, crafted by Eggfirst Advertising, aims to continue building the
brand’s legacy while embracing a contemporary voice, one that reflects the
evolving preferences of its consumers without losing sight of what makes its
taste truly authentic. Eggfirst, with decades of experience in building brands
for the Indian heart, understood the assignment well.
About GS Tea
GS Tea is a trusted
name in the tea category, known for delivering consistent quality and authentic
taste. With a strong presence across markets, the brand is committed to
bringing consumers a tea experience that is rich, satisfying, and true to its
roots.