Pune
(Maharashtra) [India], June 2026 : As consumer
preferences increasingly shift towards lightweight, versatile jewellery that
balances style and affordability, Chandukaka Saraf Jewels has unveiled RITI
2.0, the latest edition of its lightweight gold necklace collection,
alongside special festive offers for the auspicious occasions of Vat Purnima
and Guru Pushyamrut.
The
launch comes at a time when demand for contemporary gold jewellery is
witnessing steady growth, particularly among younger consumers seeking designs
that can transition seamlessly from festive celebrations to everyday wear. With
nearly two centuries of heritage in the jewellery industry, Chandukaka Saraf
Jewels continues to evolve its offerings in line with changing market trends
while preserving traditional craftsmanship.
RITI 2.0 features a curated range of contemporary gold necklaces, including both long and short designs, with each piece weighing under 15 grams. The collection has been designed to cater to modern consumers who value lightweight jewellery without compromising on elegance, quality, or craftsmanship.
According
to the company, the collection blends heritage-inspired artistry with
contemporary aesthetics, offering designs suited for festive occasions, family
celebrations, professional settings, and daily wear. The emphasis on
lightweight formats also aligns with the growing preference for practical and
investment-friendly jewellery purchases.
To
mark the festive period, Chandukaka Saraf Jewels has announced a flat 30%
discount on making charges on gold jewellery purchases. The offer will be
valid from 18 June to 22 June 2026 across all Chandukaka Saraf Jewels
showrooms in Maharashtra, enabling customers to make purchases during one of
the most significant periods in the traditional jewellery-buying calendar.
Speaking
on the launch, a spokesperson for Chandukaka Saraf Jewels said, “Today’s
jewellery buyers seek a combination of design, versatility, value, and trust.
RITI 2.0 has been thoughtfully created to address these evolving expectations
while staying true to the craftsmanship and heritage that define our brand.
Launching the collection during Vat Purnima and Guru Pushyamrut allows us to
offer customers jewellery that complements both the festive spirit and modern
lifestyles.”
Industry
observers note that lightweight gold jewellery has emerged as one of the
fastest-growing segments within the organised jewellery market, driven by
rising gold prices, changing lifestyle preferences, and increasing demand for
wearable designs that offer both aesthetic appeal and long-term value.
With
its contemporary styling, lightweight appeal, and festive offers, RITI 2.0 is
expected to attract customers looking for jewellery that combines tradition,
practicality, and modern elegance.
Customers
can explore the new collection and avail the festive benefits at Chandukaka
Saraf Jewels showrooms across Maharashtra during the offer period.