Built by marketing leaders, for the
marketing community, B2BMA aims to create a trusted platform for collaboration,
professional growth, knowledge creation and industry advancement.
Mumbai, June 11, 2026 : As B2B marketing assumes a more
strategic role in driving business growth, there is a growing need for stronger
industry collaboration, knowledge sharing and leadership engagement across the
ecosystem.
To address this opportunity, a group of
senior marketing and business leaders has launched the B2B Marketing
Association (B2BMA), a community-led initiative built by practitioners, for
practitioners.
Unlike traditional networking groups or
event-led communities, B2BMA aims to create a platform for professional growth,
industry collaboration and knowledge creation. The association's vision is to
help build a stronger, more connected and future-ready B2B marketing profession
in India.
B2BMA seeks to create a space where
practitioners can not only learn from one another, but also contribute to the
future direction of the industry.
B2BMA is founded on four guiding
principles: Knowledge, Community, Leadership and Growth - creating
opportunities for learning, collaboration, professional development and
industry advancement.
More than a community, B2BMA aspires to
become an institution that contributes to the industry through thought
leadership, talent development, research and meaningful collaboration.
Executive Council Formed
To guide the association's vision and
direction, B2BMA has established an Executive Council comprising senior
marketing leaders from technology, consulting, SaaS, services and
growth-focused organizations.
The Executive Council includes:
●
Gyanendra
N Pati, Chief Growth and Marketing Officer - Alethea Advisors, President
●
RP Singh,
Chief Curator – B2B World Summit & Awards, Vice President
●
Monalisa
Sahoo, Chief Marketing Officer - Enterprise, Jio
●
Saugata
Bagchi, Global Head - Digital, Experiential & Content Marketing, Tata
Communications
●
Sanjay K
Chaudhary, Head of Enterprise Marketing, SAP
●
Rupa Roy,
Marketing Director, ASEAN Pacific Korea, Hexagon Manufacturing Intelligence
●
Manila
Rauniyar, Senior Director, Product Marketing, Birdeye
●
Suprit
Chawla, Regional Marcom & Sales Leader, Henkel
●
Anoop
Bharadwaj, Vice President - Marketing, Hoonartek
Early Community Initiatives
B2BMA has already launched several
initiatives including B2B World Summit, the B2B Marketing Podcast, Marketing
SquareUp - State of B2B Marketing in India Study, and community-led learning
and networking programs.
Future initiatives will include
mentorship, talent development, industry research and professional recognition
programs.
Speaking about the launch, the leadership
team at B2BMA said:
“Every mature profession is strengthened
by institutions that invest in its future. B2BMA has been created with that
belief at its core. Our vision is to become the most trusted platform for
advancing the B2B marketing profession in India—helping develop future leaders,
strengthen industry connections and create lasting value for the marketing
community.” said Gyanendra N Pati, President, B2BMA
Vice President, B2BMA, RP Singh noted
“B2B marketing today requires stronger collaboration, continuous learning, and
a community-driven approach. Through B2BMA, we aim to create a platform where
marketers can come together to exchange ideas, learn from each other, and
collectively elevate the industry.”
"AI is reshaping the B2B marketing
landscape, unlocking new possibilities while setting higher expectations from
marketers. In this context, the launch of B2BMA is very timely, providing a
valuable platform for learning, collaboration, and building the capabilities
needed to fuel the next phase of growth.”said Monalisa Sahoo, CMO - Enterprise
Business, Reliance Jio
“In today’s rapidly evolving landscape,
B2B marketers need more than just tools. They need practical perspectives, peer
learning and meaningful industry exchange. B2BMA aims to create that kind of
platform for marketers to learn, collaborate and collectively push the industry
forward.” said Suprit Chawla, Regional Marketing Communications & Sales –
Packaging Adhesives, IMEA, Henkel
Anoop Bharadwaj, VP – Marketing,
Hoonartek, added “Today, on the one hand marketing is a bona fide growth
partner in fast-growing B2B product and consulting companies, while on the
other, leveraging AI for marketing is on top of everyone’s mind. An effort like
what B2BMA will prove momentous in enabling marketing professionals to stay on
top of their game.”
Join the Community
B2BMA invites marketers, business
leaders, entrepreneurs, students and ecosystem partners to join a growing
community committed to advancing the profession, creating new opportunities and
shaping the future of B2B marketing in India.
For more information and membership
details, visit https://b2bma.org/membership
About B2B Marketing Association (B2BMA)
The B2B Marketing Association (B2BMA) is
a community-led platform created by marketing leaders to advance the B2B marketing
profession through collaboration, leadership, learning, networking and
knowledge sharing. For more details, visit www.b2bma.org