Chennai,
India | 31 March 2026 : Yamaha Music India today proudly announced the
appointment of A.R. Rahman as Brand Ambassador.
An
Academy Award-winning composer and globally respected musical icon, A.R. Rahman
has played a defining role in taking Indian music to international audiences.
His journey reflects the global potential of Indian Talent - a vision that
aligns with Yamaha Music India’s commitment to nurturing music culture in
India. This association marks a significant milestone in Yamaha Music India’s
long-term commitment to strengthening India’s music ecosystem.
Mr.
Yamamoto Taketoshi, Managing Director, Yamaha Music India,
stated:
“Music lies at the heart of Yamaha’s philosophy. India’s rich musical heritage
deserves global recognition. Through our ‘Made in India’ initiative and our
collaboration with A.R. Rahman, we aim to inspire the next generation of
musicians and expand structured music education across India.”
Mr.
Ryoji Maruyama, Sales Unit Head, added:
“Our mission extends beyond instruments. We are committed to nurturing music
communities through workshops, school collaborations, and rural outreach
programs. This partnership reinforces our vision of making music accessible to
every aspiring artist.”
A.R.
Rahman shared:
“My musical journey began in India and evolved across global stages.
Yamaha has always represented precision and reliability. I am proud to
associate with a brand whose legacy is rooted in music excellence and whose
‘Made in India’ focus is making quality instruments more accessible. If we
mentor young artists and strengthen music education, Indian music can lead on
the global stage, while ensuring the Indian audience has access to globally
produced Yamaha instruments as well.”
About
Yamaha Music India:
Established
in March 2008, Yamaha Music India Pvt. Ltd. is part of the Yamaha Corporation
worldwide group of companies and offers full line of Yamaha musical
instruments, and Audio products to India market, with headquarters at Gurugram,
Haryana.
Our
corporate philosophies are embedded in our customer oriented management and
operations; providing excellence in our products and services; continuous
efforts to expand our existing market and create new markets; enhancement of
research and development on a long range perspective; commitment to care for
end users through providing even better service after sale; pursuit of further
globalization of Yamaha's business; fostering positive growth through
diversification.
As
part of the long-term India growth roadmap, Yamaha Music India continues to
strengthen its “Made in India” portfolio, with particular emphasis on audio and
musical instruments, while supporting the needs of customers.
Yamaha
Music India has expanded domestic manufacturing capabilities to improve cost
efficiency, supply agility, and market responsiveness by setting up a
manufacturing unit in Chennai since 2019. The company continues to innovate and
develop at the Chennai facility as a part of the Made in India strategy.
Further investment for the brand expansion continues through retail,
institutional partnerships, and structured music education initiatives.
Bringing
together the inspiration of A.R. Rahman’s musical journey and the expanding
“Made in India” audio and instrument portfolio, Yamaha Music India is
reaffirming the belief that great music begins with opportunity, which must be
accessible to every aspiring musician in India.
The
Yamaha philosophy of enriching lives through sound and music, fosters a culture
where creativity thrives and music becomes a lifelong journey for all.