Surat,
January 28, 2026 : Liebherr Appliances India Pvt. Ltd.,
part of the €14.6 billion Liebherr Group and a global leader in premium home
refrigeration known for its innovation and precision engineering, hosted a
distributor meet in Surat as part of its ongoing efforts to strengthen channel
partnerships and enhance product knowledge across key markets.
The
focused three-hour session brought together distributors and trade partners
from the region, providing a platform for in-depth interaction, product
training, and exchange of market insights. The meet underscored Liebherr’s
commitment to working closely with its distribution network to drive informed
selling and sustained market growth.
The
session featured a comprehensive introduction to Liebherr’s full range of
refrigeration solutions, including detailed, model-wise product explanations and
discussions on the relevance of fully integrated and premium refrigeration in
modern Indian kitchens. Emphasis was placed on key differentiators such as
design integration, performance efficiency, advanced cooling technologies, and
features tailored for Indian usage patterns.
Speaking
on the initiative, Kapil Agarwal, Managing Director – Sales, Liebherr
Appliances India, said, “Strong distributor partnerships are central to our
growth strategy in India. Sessions like these allow us to directly engage with
our channel partners, deepen product understanding, and align on market
opportunities. Surat is a key market for us, and this meet reflects our focus
on empowering distributors with the right knowledge and tools to deliver value
to customers seeking premium, future-ready refrigeration solutions.”
The
meet also witnessed the presence of leading architects and interior designers,
including Ar. Kunal Engineer and Ar. Pinal Engineer, reinforcing Liebherr’s
growing engagement with the design community. In this context, Liebherr
introduced the ‘Liebherr Design Circle’, an exclusive experiential networking
programme curated for architects and interior designers. The initiative aims to
foster collaboration, learning, and creative exchange around fully integrated cooling
solutions and luxury kitchen design, while offering members opportunities for
recognition through curated awards, knowledge sessions, and immersive brand
experiences. The Design Circle was well received by the attending design
professionals, who appreciated the brand’s structured approach to engaging the
design fraternity and supporting design-led innovation in premium kitchens.
Sharing
perspective on the initiative, Ar. Kunal Engineer said, “There is a
growing demand for fully integrated, design-sensitive kitchen solutions that
align seamlessly with contemporary architecture. The Liebherr Design Circle
creates a valuable platform for architects to engage with advanced
refrigeration technologies while encouraging meaningful exchange and
collaboration within the design community.”
Ar.
Pinal Engineer added, “Luxury kitchens today demand a
thoughtful balance between aesthetics, performance, and integration. The
introduction of the Liebherr Design Circle is a well-timed initiative that
enables architects and interior designers to explore innovation, share ideas,
and collectively elevate the design conversation around premium kitchen
spaces.”
Participants
also engaged in interactive discussions around evolving consumer expectations,
premiumisation trends in home appliances, and how distributors can effectively
address customer demand for high-performance, visually cohesive kitchen
solutions. The meet concluded with an open Q&A session, encouraging
dialogue, feedback, and knowledge-sharing.
Surat’s
rapid urban development, rising disposable incomes, and increasing preference
for premium home appliances make it an important market for Liebherr. The city
continues to witness growing demand for sophisticated kitchen solutions,
presenting strong opportunities for channel-led expansion.
The
distributor meet was hosted at Pushpa Agency, one of Surat’s oldest and most
premium electronics showrooms, established in 1996. With two locations in
Nanpura and Vesu, Pushpa Agency offers solutions across leading electronics and
premium kitchen appliance brands, including Liebherr. The Vesu showroom
showcases Liebherr’s complete product range, enabling distributors and
customers to experience the brand’s offerings first-hand.
The
Surat distributor meet reinforces Liebherr’s focus on building long-term,
value-driven relationships with its channel partners through regular
engagement, structured training, and collaborative growth initiatives, while
strengthening its presence in Gujarat’s premium home and kitchen appliances
market.
About
Liebherr Appliances - Liebherr Appliances – Innovative
Refrigeration, Everywhere.
Liebherr
Appliances is a globally renowned premium home appliance brand, celebrated for
its German engineering, innovative design, and commitment to sustainability.
With a comprehensive product portfolio, a presence across the world and a
dedicated approach to elevating standards, Liebherr continues to shape the
future of home refrigeration and beyond.
Liebherr
Appliances India is part of the global Liebherr Group — a diversified
industrial conglomerate with a multi-billion-dollar valuation and operations
across 13 product segments in over 100 countries. As a global leader in
refrigeration and engineering excellence, Liebherr operates five
state-of-the-art manufacturing facilities worldwide, including its dedicated
Indian plant in Sambhaji Nagar.
In
India, Liebherr Appliances has steadily built a strong position in the premium
refrigeration category, particularly in the Direct Cool (DC) and Top Mount (TM)
segments. With an expanding portfolio, Liebherr has aligned its offerings with
the evolving needs of Indian households, combining European precision with
features specifically designed for Indian usage patterns.
Building on this momentum, Liebherr Appliances
India has significantly expanded its product range. The Top Mount portfolio has
grown to 32 SKUs with 10 finishes, introducing innovations like lever-handle
effortless door opening and Hot to Cool technology that allows safe storage of
freshly cooked food. In the Direct Cool segment, Liebherr has expanded to 69
SKUs across multiple capacities, featuring hands-free opening that enhances
multitasking convenience.
The
launch of its fully integrated European range marks a key milestone in bringing
Liebherr’s global design and technology leadership to India. Focused on
discerning consumers who seek aesthetic refinement, intelligent functionality,
and sustainable performance, Liebherr Appliances India continues to elevate
everyday living with its premium, engineering-led refrigeration solutions.
For
further details, visit: Liebherr appliances: Innovation and quality
For media queries, please contact:
Sonia Kulkarni | Hunk
Golden and Media 9820184099 | sonia.kulkarni@hunkgolden.in