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- R&D for the books & toys led by Sonia Agarwal Bajaj
reimagines financial concepts, making them accessible and engaging for
children across India
- Little Future Founders is known for its revolutionary start-up
math activity books and well recognised storybooks that simplify financial
concepts
- The brand is now expanding into board games, puzzles and
start-up kits designed to nurture entrepreneurial instinct and money sense
Agra : With India’s financial literacy rate still hovering near a dismal 27 per cent
among adults (as per NCFE India), Little Future Founders is
pioneering a movement to make financial education more accessible to all. Importantly,
their approach is focused on seeding financial literacy at an early age, by
engaging children across the country to money matters in an engaging and
meaningful way.
Founded by Sonia Agarwal Bajaj, an award-winning
edupreneur and bestselling children’s author, selling over 40,000 copies, Little
Future Founders has reimagined how financial concepts are taught — through
play, stories and exploration. The brand, already celebrated for its
revolutionary financial literacy storybooks and math-based activity series, has
now expanded to board games, puzzles and start-up kits designed to
nurture entrepreneurial thinking and money sense in children with diverse
learning styles.
Little Future Founders
draws inspiration from Howard Gardner’s Theory of Multiple Intelligences and
Playway Learning to integrate different modes of learning. This ensures that
every child can grasp essential financial concepts in their unique way. Many of
these learning materials have been audited by the Early Childhood Association
(ECA) and recognised for their educational quality and innovation. Further, a
book series authored by Sonia was adjudged the Product of the Year 2025 by
NielsenIQ in the innovation for children category.
Emphasising on the criticality of the programme, Sonia
said: “Financial literacy should not be a privilege; it’s a life skill. By
making it fun, relatable and rooted in play, we hope to raise a generation that
is confident, aware and capable of contributing to and thriving in India’s
status as a global financial superpower.
Looking ahead, Little Future Founders
plans to regionalise its content in multiple Indian languages, which will help
to expand its reach and make financial literacy a reality for every household.
The team is also exploring collaborations with leading wealth management firms,
educators and policymakers to integrate financial education into mainstream
learning — aligning with RBI and NCFE India’s national vision for an empowered,
financially literate India.
With its unique blend of creativity, purpose and
pedagogy, Little Future Founders stands out as a thought leader
redefining the future of financial learning. In doing so, they are actively
shaping the future of India as a responsible, empowered and independent
powerhouse.
To learn more, visit littlefuturefounders.com