Mumbai, November 2025 : The “Abu Dhabi Is Calling” activation by Tripadvisor and Experience Abu Dhabi
concluded its three-day showcase at Jio World Plaza, Mumbai, drawing
enthusiastic participation from thousands of visitors. The experience brought
the spirit of Abu Dhabi to life through interactive technology, immersive
storytelling, and authentic traveller insights, creating a seamless blend of
discovery and inspiration.
From
the moment the doors opened, curiosity met creation. Visitors explored a series
of futuristic installations that invited them to engage, interact, and imagine
their own Abu Dhabi experience. The highlight was a pair of domes where guests
could navigate destinations in real time and experience Abu Dhabi’s vibrant
culture through motion visuals, surround sound, and storytelling. On the upper
level, an AI-powered itinerary pod designed bespoke travel plans for each user,
while a green-screen photo booth transported participants to iconic Abu Dhabi
landmarks, instantly printed as keepsakes.
The
journey continued with a themed “passport” that encouraged guests to explore
every zone. Once stamped across all four activations, visitors received an
exclusive goodie bag and traditional dates specially flown in from Abu Dhabi, a
thoughtful touch that tied the entire experience together.
Throughout
the weekend, visitors were seen capturing and sharing moments from the event,
reflecting strong organic buzz and engagement. Influencers and HNIs joined the
crowd, underscoring the activation’s wide appeal across diverse audiences.
Steve Paganelli, Global VP of Media & Partnerships, Tripadvisor,
said: “Continually evolving this particular element of our partnership
with Abu Dhabi - now across four different countries and cultures - underscores
that travel storytelling can break outside the screen to spark genuine
connection. We’re proud of how this activation brought the essence of Abu Dhabi
closer to one of the most dynamic markets in the world.”
Georgios Kalliamvakos,
Planning, Strategy & Operations Department Director, DCT Abu Dhabi, added:
“This project showcased the perfect
intersection of culture, creativity, and technology. Bringing Abu Dhabi to
Mumbai in such an engaging way not only celebrated our destinations but also
deepened the connection with Indian audiences, a market that continues to be
key to Abu Dhabi’s growth story.”
“Abu
Dhabi Is Calling” marks another successful chapter in Tripadvisor and
Experience Abu Dhabi’s global activation series, which has previously travelled
to London, Paris, and New York. With strong reception in India, the initiative
reaffirmed the power of immersive experiences in reimagining how travellers
discover destinations, one story at a time.