As passionate cricket supporters converge in stadiums for outdoor
match-day excitement, invisible threats loom in the form of mosquitoes that can
spoil the experience and endanger cricket enthusiasts, enabling them to enjoy
the match buzz-free.
Between 1 pm and 6 pm on match days, Odomos ambassadors distributed
over 20,000 sachets at entry points, ensuring easy access to bite-free
enjoyment. Along with Odomos mosquito repellent cream, attendees received
Odomos application tips and simple hygiene advice, such as ensuring drainage of
stagnant water after rainfall around seating areas to minimize mosquito
breeding public health. To help ensure safer outdoor experiences and contribute
to Odomos’s larger vision of a Dengue-Free India, this initiative promotes
preventive action and encourages widespread public awareness around
mosquito-borne diseases. In line with this objective and recognizing the need
for on-ground protection during large public gatherings, Odomos—India’s most
trusted personal mosquito repellent— recently executed an impactful campaign
outside cricket stadiums in Delhi and Bangalore. The initiative involved the
distribution of Odomos mosquito repellent to cricket enthusiasts, enabling them
to enjoy the match buzz-free while reinforcing the brand's ongoing commitment
to making India dengue-free.
This direct outreach helped amplify awareness among the crowd,
encouraging them to adopt mosquito protection measures during and beyond the
event. Santosh Jayswal, Category Head for Homecare at Dabur,
explains: “With the early monsoon increasing mosquito activity, it’s
important to be prepared before heading outdoors. Odomos has introduced
convenient sachets, available for free to cricket fans, ensuring they can enjoy
the match safely and bite-free.”
The campaign was strategically positioned during high-profile cricket
matches, where large crowds gathered to cheer for their favourite teams. Odomos
representatives actively engaged with the audience, distributing Odomos cream
and sharing tips on preventing mosquito-borne diseases such as dengue, malaria,
and chikungunya. By offering easy-to-use, pocket-friendly sachets, Odomos made
mosquito protection accessible to a wider audience, allowing fans to focus on
the excitement of the game without concerns about mosquito bites or related
illnesses. This outdoor campaign aligned closely with Odomos' larger public
health mission — promoting a dengue-free India through proactive community
engagement and education.
Speaking about the initiative, Vaibhav Rathi, Head of Homecare
at Dabur, said, “Odomos remains steadfast in its mission of a
dengue-free India. Stadium-side initiatives like these help raise immediate
awareness among diverse audiences and encourage lasting behavioural change that
extends beyond the event".
Odomos remains steadfast in its mission of a dengue-free India. Through
ongoing activations in both urban centres and rural communities, the brand
combines clinically proven and safe mosquito repellents with grassroots
education—equipping every individual to defend against mosquito-borne diseases.
About Odomos:
Odomos, a trusted mosquito repellent brand from Dabur, provides
clinically proven and effective protection against mosquitoes. Independent
institutes have certified Odomos as one of the best protectors against
mosquitoes carrying deadly viruses. Choose Odomos as a safe and effective way
to protect yourself and your loved ones from mosquito-borne illnesses.
For more information, please visit: www.odomosprotect.com