Mumbai, June 24, 2025 : Liebherr Appliances India, the subsidiary of the globally
renowned €14.6 billion Liebherr Group known for
its innovation & precision engineering. Liebherr Appliances India today,
announced the official launch of its first-ever Made in India Fully Integrated
(FI) Fridge, Freezer & Combination. Liebherr Appliances, part of the
globally renowned Liebherr Group, is present in over 100 countries, with five
major production facilities located in Germany, Austria, Bulgaria, Malaysia,
and India, serving both residential and commercial markets.
Representing the next generation of refrigeration technology of
Liebherr seamlessly blends into modern luxury kitchens, combining minimalist
design, precision German engineering, and advanced cooling intelligence. This
marks the brand’s
foray into a high-growth segment that caters to the discerning Indian consumer
who prioritises both form and function.
As one of the world’s
fastest-growing economies, India continues to be a strategic priority
for global consumer goods brands, particularly in the premium segment.
Recognising the potential of the Indian market as one of the largest and
fastest-growing economies, with rising disposable incomes and an increasing
aspiration for enhanced lifestyles. This move underscores the company’s long-term commitment to the
Indian market and reflects its confidence in the evolving aspirations of Indian
consumers. There’s immense opportunity in the Built-in Fully Integrated product
category with benefits—ranging from innovative space optimisation to
customisation for personal taste and needs, all while delivering a premium
kitchen aesthetic. This category is poised for exponential growth in India as
there is clearly a growing demand for this product category. In Europe this
segment is more than 20% of overall market.
To commemorate the launch, an exclusive, experience-led event was held
at Liebherr Appliances’ Mumbai Experience Liebherr
appliances: Innovation and quality, Powai bringing together global and
India leadership in the presence of key dealers. The event featured immersive
product showcases, curated interactions with experts, and luxury hospitality,
befitting the sophistication of the product. The highlight of the event was the
presence of Ms. Stéfanie
Wohlfarth, Vice President of the Administrative Board, Liebherr Appliances, Mr.
Steffen NAGEL ; Managing Director Sales and Marketing Appliance Division ,
Mr. Roman Schaefer, Head of Business Area India – Liebherr Appliances and Mr.
Kapil Agarwal, Managing Director – Sales, Liebherr Appliances India.
Speaking at the launch, Ms. Stéfanie Wohlfarth, Vice President of the Administrative Board,
Liebherr Appliances said, “We
are proud to launch the Fully Integrated (Built-in) product category in India—
which is one of the world’s
most dynamic and rapidly growing markets. At Liebherr Appliances, our global
vision is deeply rooted in precision engineering, timeless design, and
purposeful innovation. India’s
growing appetite for premium and high-performance appliances aligns perfectly
with our brand values. As we expand our global footprint, India holds strategic
importance for us—not only as a market of immense potential but also as a place
where we can truly connect with discerning consumers seeking both quality and
sophistication in their everyday lives.”
Mr Steffen NAGEL, Managing Director Sales and Marketing
Appliance Division – Liebherr Appliances, further added, “Liebherr
has been present in India for several years now, and it’s
been truly encouraging to witness how well the market has adapted to our brand
and innovations. The positive response to our innovation, single door and top
mount models, reaffirmed the evolving preferences of Indian consumers. Now, we
are excited to introduce the very core of Liebherr’s excellence—our premium European
range. This launch marks a significant step in bringing the best of Liebherr’s engineering and design legacy to
India, a market that continues to grow in both scale and sophistication.”
Liebherr Appliances India is targeting a discerning customer
base—individuals who value refined living, design-forward homes, and
technological convenience. The brand’s
fully integrated refrigeration range merges form and function, allowing premium
consumers to achieve both aesthetic sophistication and everyday practicality in
their kitchens.
India is the only country outside Europe where Liebherr manufactures
Fully Integrated refrigerators, highlighting the brand’s
commitment to this fast-growing market. All models have been tropicalised to
withstand India’s
extreme and varied climatic conditions — a vital innovation for optimal
performance, cooling consistency, and energy efficiency. With manufacturing
based in Sambhajinagar, Liebherr aims to revolutionised the premium built-in
segment by offering immediate availability of high-end products — a first in
the category earlier dominated by long import lead times.
Kapil Agarwal, Managing Director – Sales, Liebherr Appliances India,
shared “We
are launching Liebherr Appliances' Fully
Integrated range in India with the widest portfolio available in the market.
What sets us apart is that our products will be available as ready stock,
ensuring immediate access for consumers without the wait for imports. All
products confirm new BIS norms, backed by the strongest service and
distribution network in the country. With this approach, not only do we make
premium kitchen solutions more accessible, but we also ensure that after-sales
service is seamless. We’re
confident that adaptation of this category will be far smoother, as our
offerings are tailored to meet the evolving needs of Indian consumers.”
Tropicalised Liebherr appliances feature enhanced compressors,
reinforced insulation, and optimised cooling systems. These modifications not
only ensure consistent performance in ambient temperatures but also boost
energy efficiency and extend product life. In India, tropicalisation is not a
luxury—it’s a necessity. The company has engineered every detail to meet
these functional demands while maintaining our signature design and quality
standards. The launch is backed by a high-impact marketing campaign spanning
print, electronic, digital, and influencer platforms, along with immersive
retail and design studio activations.
The Fully Integrated (FI) refrigerator segment in India represents a
fast-growing niche within the premium appliances market, driven by the rise of
modular kitchens, luxury housing, and smart-home adoption. Fully integrated
refrigerators—designed to blend seamlessly into cabinetry—are gaining traction
among affluent urban consumers and high-end developers. Fully Integrated
refrigerators category is witnessing double-digit growth, with strong potential
in Tier-1 and emerging metro markets as premiumisation and design-led kitchen
planning gain momentum.
About Liebherr Appliances India
Liebherr Appliances India is part of the global Liebherr Group — a
diversified industrial conglomerate with a multi-billion-dollar valuation and operations
across 13 product segments in over 100 countries. As a global leader in
refrigeration and engineering excellence, Liebherr operates five
state-of-the-art manufacturing facilities worldwide, including its dedicated
Indian plant in Sambhaji Nagar.
In India, Liebherr Appliances has steadily built a strong position in
the premium refrigeration category, particularly in the Direct Cool (DC) and
Top Mount (TM) segments. With an expanding portfolio, Liebherr has aligned its
offerings with the evolving needs of Indian households, combining European
precision with features specifically designed for Indian usage patterns.
Building on this momentum, Liebherr Appliances India has significantly
expanded its product range. The Top Mount portfolio has grown to 32 SKUs with
10 finishes, introducing innovations like lever-handle effortless door opening
and Hot to Cool technology that allows safe storage of freshly cooked food. In
the Direct Cool segment, Liebherr has expanded to 69 SKUs across multiple
capacities, featuring hands-free opening that enhances multitasking
convenience.
The launch of its fully integrated European range marks a key milestone
in bringing Liebherr’s global design and technology leadership to India.
Focused on discerning consumers who seek aesthetic refinement, intelligent
functionality, and sustainable performance, Liebherr Appliances India continues
to elevate everyday living with its premium, engineering-led refrigeration
solutions.