Delhi, 16th
April 2025:
· Deutsche Motoren and Infinity Cars inaugurate its Retail.NEXT showrooms.
· Retail.NEXT - Immersive retail concept transforming customer experience
to the next level: modern architecture, appealing design and engaging
digitalisation.
BMW Group India has
expanded its Retail.NEXT footprint in India with Deutsche Motoren and Infinity
Cars in Delhi NCR. The company aims to create a future-forward
retail space that not only showcases its vehicles but also embodies the brand’s
commitment to luxury, innovation, and customer satisfaction.
Mr. Vikram Pawah, President
and CEO, BMW Group India said, "BMW Group India is redefining modern
retail by placing the customer at the heart of digitally empowered, design
forward experience that reflects the true essence of its brands. Retail.NEXT is
transforming the future of luxury automotive retail. This isn’t just a design
revamp, it’s a bold step towards creating an intuitive, emotionally engaging,
and digitally immersive brand experience. The inauguration of Deutsche Motoren
and Infinity Cars showrooms under Retail.NEXT marks a strategic leap in
strengthening our retail footprint and setting new benchmarks for customer
experience in Delhi.”
Deutsche Motoren Retail.NEXT
showroom, Delhi.
Mr. Yadur Kapur, Dealer Principal, Deutsche Motoren
said, “Our long-standing partnership with BMW Group India has always been built
on a shared vision of delivering excellence. Setting up the new Retail.NEXT
showroom in the heart of Delhi is a strategic move that reflects both the
evolution of our brand and changing expectations of the modern luxury consumer.
With this revamp, we are elevating the entire customer journey to meet the
aspirations of today’s discerning buyers of luxury. Together, we are poised to
redefine the luxury car buying experience, promising unparalleled service and
unforgettable experiences for BMW customers in the region."
The ultra-modern showroom is spread over 8,600
sq.ft. and elegantly showcases 9 BMW cars on ground
and first floor respectively. showcases a selection of 9 vehicles. The facility
is located at Block – B, Plot No - /5, Mathura Road, Block B1, Mohan
Cooperative Industrial Estate, Badarpur, New Delhi, India - 110044. Bird
Automotive also represents BMW Group India with sales and service facilities
for BMW in Delhi and Bengaluru.
Infinity Cars Retail.NEXT showroom,
Delhi.
Ms. Pooja Choudary, Dealer
Principal, Infinity Cars said, “Following the successful launch of our
Retail.NEXT facility in Mumbai, we are proud to bring this progressive retail
concept to our Delhi dealership. This reflects our deep-rooted partnership with
BMW Group India and our commitment to staying ahead of evolving customer
expectations. Situated in one of the most dynamic luxury markets, this upgraded
showroom is setting new standards for luxury automotive retail in the region.”
The Infinity Cars showroom is spread over 6,490
sq.ft and showcases a selection of 5 BMW vehicles and 4
BMW Premium Selection cars. The showroom is located at Block – C, Rajouri
Garden, New Delhi, India - 110044. Infinity Cars also represents BMW Group
India with sales and service facilities for BMW and MINI in Mumbai and Delhi.
Retail.NEXT
Experience.
Retail.NEXT puts visitors and the vehicles at
centre stage along the ‘Central Customer Walkway’. The ‘one
floor’ and ‘one ceiling’ bring BMW, MINI, and BMW
Motorrad, Sales and Service, New and BMW Premium Selection (BPS) - pre-owned
cars all present on one consistent flooring with no separation between business
areas. A dedicated single entry for sales and service ensures
a clear entry point, making it easier to navigate the dealership seamlessly to
address sales or service queries.
Visitors entering the showroom receive a personal
and warm welcome at the Welcome Stand instead of a traditional
reception counter, thus reducing the physical barrier between them and
dealership staff. The Multifunction Counter acts as a
secondary interactive spot in addition to welcome stands and can be used for
Parts & Accessories sales or as a cashier desk for new or pre-owned car sales.
The Central Customer Walkway helps visitors navigate the
showroom through an impressive array of premium luxury vehicles. The Central
Customer Hospitality area – The BMW Bar & Lounge in
the center provides a perfect area to relax and grab a drink during the visit.
Retail.NEXT integrates Parts & Accessories and Lifestyle collection in the
showroom and is now placed close to the Central Hospitality. Additionally, a
fully accessorized highlight car creates a ‘Wow-Effect’ at the dealership.
The Customer Consultation Stages are
located strategically throughout the showroom. The service consultation takes
place where the client wants it and what fits the situation. The unique living
room atmosphere and the cozy positioning of the seating close to cars
creates a relaxed environment for consultation. Personal Service
Advisor (PSA) and BMW Geniuses are equipped with
innovative digital sales tools to provide comprehensive information on product
features and services.
The Sales and Service Consultancy Lounges offer
dedicated areas for situations that require a higher degree of privacy for
discussion on different aspects such as financing, leasing, aftersales service,
etc.
The Multifunctional Handover Bay is
dedicated to all handover processes for new cars, pre-owned cars, and is also
an ideal starting point for test drives. Its relaxed lounge atmosphere is
designed to make new car deliveries a memorable experience.
The back-office setup provides the dealership staff
a dedicated space for effectively carrying out the administrative work and
phone calls.
Additionally, the Retail.NEXT showroom is a perfect
orchestration of various measures such as lighting, sound, temperature, product
staging, and décor. Different lighting experiences and décor elements create a
cozy homely atmosphere across all touchpoints such as furniture, cars, etc.
Battery Electric Vehicle (BEV) users can also look
forward to AC/DC Fast-Charging facilities for charging their electric vehicles
(EVs) at the dealership.
The dealership will be able to display an extensive
range of BMW M, BMW i, and BMW Motorrad models, as well as vehicles from the
MINI and BPS portfolios.
If you have any queries,
please contact:
BMW Group India
Satchit Gayakwad, Press and
Corporate Affairs
Cell: +91 95607 25900;
Email: Satchit.Gayakwad@bmw.in
Richa Sharma, Press and
Corporate Affairs
Cell: +91 99100 22148;
Email: Richa.Sharma@bmw.in
Internet: www.bmw.in
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