Bengaluru,
India, April, 15, 2025: – MoEngage, an industry-leading insights-led
customer engagement platform, has launched native support for RCS for Business,
which enables businesses to send rich and interactive messages to users through
the native Messages application on Android and in select markets Apple devices.
This native integration provides a seamless experience for marketers to
leverage RCS's advanced and interactive capabilities within the MoEngage
platform.
Marketers can leverage rich
single-card messages that contain verified branding,rich media, action-driven
messaging and various actionable buttons (Link redirect, Click to call,
Location, etc.) for enhanced campaign engagement. RCS as a channel offers
measurable business metrics at every step, including read rates and clicks,
allowing marketers to optimize performance with data-driven insights. RCS for
business also provides the flexibility to revoke messages and utilize fallback
options to other channels, including SMS, ensuring seamless communication and
maximizing reach. This integration promises higher read and response rates,
making it a powerful tool for driving impactful customer engagement.
With MoEngage - RCS
integration:
With MoEngage’s advanced
AI-powered personalization and orchestration capabilities, deep segmentation
and omnichannel prowess:
·
Retailers can drive direct sales with personalized product
carousels, showcasing relevant product information and facilitating in-message
purchases.
·
Travel companies can optimize customer journeys through real-time
updates, integrated booking functionalities, and interactive destination guides
with embedded maps.
·
Financial institutions can build trust with secure transaction
alerts, personalized investment advice, and account statements delivered via
verified RCS, minimizing fraud risks.
·
E-commerce platforms can boost loyalty through real-time rich
order confirmations with delivery tracking, personalized product
recommendations, and post-purchase surveys, enhancing customer
satisfaction.
"Consumers today want
more interactive, engaging, and relevant communications from their favorite
brands. Our partnership with Google RCS underscores our commitment to make
brands more customer centric by enabling marketers to use modern channels to
engage with their customers," said Raviteja Dodda, CEO &
Co-Founder of MoEngage.
"By integrating Google
RCS, MoEngage empowers brands to deliver truly engaging and personalized
experiences, enhancing customer loyalty and driving higher conversion
rates," said Sanjay Kupae, Head of Partnerships at MoEngage.
About MoEngage
MoEngage is an insights-led
customer engagement platform built for customer-obsessed marketers and product
owners. MoEngage enables hyper-personalization at scale across multiple
channels like mobile push, email, in-app, web push, on-site messages, and SMS.
More than 1,350+ brands across 35 countries use MoEngage to send 50 billion
messages to 500 million consumers every month. MoEngage is also recognized as a
Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms, a
Strong Performer in the 2020 Forrester Wave for Mobile Engagement Automation,
and a Leader in G2 for Fall 2020 Grid® Reports for its solutions. MoEngage is
also listed in G2’s Top 50 Best Marketing Products in the world for 2021.
For more information please
contact:
Pooja Poddar Jain
Lead Communications @
MoEngage
Mobile: +91 9886748912