New Delhi, India, March
22, 2025: Despite
India’s booming luxury market, homegrown brands continue to rely on
international agencies for their branding and packaging—driving up costs and
diluting local authenticity. However, a shift is happening, led by Indian
designers proving that world-class design expertise exists within the country.
One of them is Khushboo Goyal, founder of boutique design studio Miss No Label, who is on a mission to make high-impact,
global-standard design accessible to Indian brands—without the need to
outsource overseas.
“For years, the luxury industry in India has operated on the belief
that global expertise lies only outside our borders. That’s no longer true. We
have the talent, the innovation, and the cultural depth—what we need is to
change the mindset,” says Goyal.
India’s luxury and premium consumer market is expected to reach $200
billion by 2030, yet many brands still depend on European and American agencies
for branding and packaging.
This trend raises costs for Indian businesses by requiring payments in
foreign currency, increasing financial strain. It also creates a disconnect
between branding and the Indian audience, reducing local relevance.
Additionally, mid-scale brands struggle to compete due to limited access to
global-standard design, restricting their ability to establish a strong market
presence.
Goyal, a Central Saint Martins (London) trained graphic designer and
illustrator, started Miss No Label to challenge this dependency by offering
Indian brands strategic, high-impact packaging that combines luxury, consumer
psychology, and sustainability.
“It’s not about nationalism—it’s about efficiency and relevance. Why
should Indian brands pay international agencies when we can create packaging
that’s just as premium, but with deeper market understanding?”
Miss No Label is transforming homegrown branding by merging luxury
craftsmanship with modern innovation. The studio integrates consumer psychology
insights to craft desire-driven packaging while embracing sustainable materials
to align with global eco-conscious trends. By doing so, it empowers Indian
brands to achieve premium, culturally attuned branding that resonates with
their audience.
“Design is not just aesthetics—it’s what makes people buy. Indian
brands must understand that packaging isn’t an expense; it’s a strategic
investment that builds brand loyalty and premium perception.”
In an effort to further push this industry shift, Goyal has authored
Seven Seconds To Standout, a first-of-its-kind book that breaks down the
science of luxury packaging, branding psychology, and consumer behavior for
Indian businesses.
“Many Indian brands don’t realize how much packaging influences buying
decisions. My book is about changing that mindset—helping them compete globally
without outsourcing unnecessarily.”
With India’s luxury market growing faster than ever, the time for
homegrown branding solutions is now. Miss No Label is leading this
transformation, proving that Indian brands can—and should—own their design
narrative.