Bangalore, March 22, 2025 : As the world observes World Water Day, DrinkPrime, India's leading smart water purifier company, proudly announces remarkable growth momentum, having doubled its user base to 250,000 households in less than a year. This milestone coincides with the company completing 9 years in business and touching the lives of 1 million people across India. The achievement highlights the urgent need for sustainable and affordable water solutions amid growing water scarcity concerns in urban India.
With
India's per capita water availability dropping to 1,367 cubic meters by 2031, as per recent estimates, the nation faces
an escalating crisis. Over 163 million people in India consume contaminated
water, which leads to waterborne diseases such as cholera and diarrhea. This
exacerbates the already critical issue of clean water scarcity across the
country.
DrinkPrime
has established dominance in Bangalore with over 100,000 active households and
is rapidly expanding in other metropolitan areas, including Hyderabad,
Delhi-NCR, Mumbai, and Pune. The company's newest markets, Mumbai and Pune,
have shown particularly strong adoption rates, currently growing at nearly 30%
month-over-month.
"Our growth trajectory reflects urban
India's increasing awareness around safe, accessible drinking water without the
financial burden of traditional purifiers," said Manas Ranjan Hota, Co-founder of DrinkPrime.
"World Water Day reminds us that water isn't merely a resource, it's a
fundamental human right. The fact that only 7% of Indian households have water
purifiers underscores the enormous gap between water availability and water
safety—a gap we're closing with our rental model."
While
traditional purifiers come with hefty upfront costs of over ₹15,000 and
recurring annual maintenance expenses of ₹4,000-5,000, DrinkPrime's
subscription model offers access to safe drinking water at a cost lower than
just the yearly maintenance of a conventional purifier. This approach has
resonated strongly with consumers seeking alternatives to both expensive
purifiers and plastic water cans that contaminate drinking water with
microplastics.
To meet
evolving customer needs, DrinkPrime has completely revamped its product
portfolio over the past year. The company now offers three new models:
DrinkPrime Copper as its flagship bestselling product with added health
benefits, the premium DrinkPrime Alkaline for enhanced pH balance, and the more
affordable RO+ option for price-conscious households.
"The COVID-19 pandemic made one thing
very clear—access to clean water isn't a luxury; it's a necessity," said Vijender Reddy Muthyala,
Co-founder & CEO of DrinkPrime. "Our subscription
model addresses the three core pain points of the water can user: affordability
over traditional alternatives through monthly rentals, convenience by
eliminating the logistics of replacements, and reliability with lifetime free maintenance
and service response within 30 minutes on average."
However,
safe drinking water is just one part of the equation. Climate change has
worsened India's water crisis, with erratic monsoons and depleting groundwater
levels severely affecting water quality. Recognizing this, DrinkPrime actively
promotes water conservation by encouraging users to repurpose RO-reject water
for non-drinking uses such as cleaning, gardening, and cooling systems.
The
company's water quality database, built from over 60,000 tests conducted
annually, reveals concerning levels of contaminants in municipal water supplies
across urban centers. This data drives continuous improvement of DrinkPrime's
purification technology to address local water conditions.
Customer
referrals account for over a third of new sign-ups, reflecting strong consumer
satisfaction. DrinkPrime's IoT-enabled technology allows users to monitor water
consumption, quality, and purifier performance in real-time, providing greater
transparency and ease of use.
With
continued investment in research and development, DrinkPrime is adapting its
technology to suit varying local water conditions while expanding to more
cities. As water security becomes an increasing concern in urban India, the
company aims to contribute to long-term solutions that improve access to safe
drinking water while promoting responsible water use.
About
DrinkPrime
Founded in 2016, by Vijender Reddy Muthyala, Co-founder & CEO
and Manas Ranjan Hota, Co-founder, DrinkPrime provides IoT-enabled smart water
purifiers on a subscription model, making clean drinking water affordable,
accessible, and hassle-free. Operating in Bangalore, Hyderabad, Delhi-NCR,
Mumbai, and Pune, the company is on a mission to democratize access to safe
water for urban households across India.
DrinkPrime
is transforming access to clean drinking water through innovative, tech-driven
purification solutions. Designed for urban households, its IoT-enabled
purifiers offer real-time water quality monitoring, affordability, and convenience.
By leveraging data and AI, DrinkPrime tailors purification to local water
conditions, providing a sustainable alternative to bottled water and
conventional purifiers. With a commitment to making safe drinking water widely
accessible, the company is tackling India's growing water challenges while
promoting public health and environmental sustainability.