●
First-of-its-kind HMD Care Camp offers exclusive
services for HMD devices and Nokia feature phones with complimentary loaner
devices
●
Introduces local travel information feature in
collaboration with Radioline to provide essential Maha Kumbh information,
religious content along with navigation support
New Delhi : Human Mobile
Devices, HMD, announces the launch of one-of-a kind service initiatives at Maha
Kumbh Mela 2025, demonstrating its commitment to enriching the pilgrim
experience through innovative technology and support services. The company has
established a comprehensive presence in Prayagraj with multiple programs designed
to assist visitors during their spiritual journey
Key Highlights of HMD Initiatives at Maha
Kumbh:
●
Comprehensive
Mobile Care: The HMD Care Camp offers diagnosis and repairs for HMD
Smartphones, Feature Phones, and Nokia Feature Phones. The brand is also
providing a replacement unit to the customers if their feature phones are under
the 1-year replacement guarantee. As an additional service, the company is also
running a unique loaner phone program providing temporary devices during the
repair period
●
local
travel information feature: In collaboration with Radioline, HMD provides
real-time access to essential Maha Kumbh information, including important dates
with significance, local travel information feature, and extensive guides for
pilgrims
●
Tourism
Partnership: In collaboration with the Ministry of Tourism and the Uttar
Pradesh government, HMD advocates the 'Dekho Apna Desh' campaign, promoting
domestic tourism through digital engagement and on-ground activities at the
premises of the Maha Kumbh Mela
●
Regional
Integration: Working closely with the Uttar Pradesh Tourism Department, HMD
has established branded touchpoints across Prayagraj, creating a network of
support centers in retail stores and key locations throughout the procession
grounds.
Along with these support
initiatives, the company has also planned a 360-degree campaign spread across
OOH, social media and digital as an extension of HMD’s Khoob Chalega Campaign
of HMD 105 and HMD 110. The campaign resonates with the brand ethos of
providing longer battery life, bigger screen and inventive UPI application,
enabling secure financial transactions even without a smartphone.
Commenting on the new initiative, Ravi Kunwar, CEO & VP, India &
APAC, HMD, said: “The Maha Kumbh Mela
is a once-in-a-lifetime spiritual journey, and at HMD, we take pride in
enhancing this profound experience through our strong regional presence and
groundbreaking feature phone innovations. By collaborating with the UP
Government under the ‘Dekho Apna Desh’ campaign, we’re not only celebrating
India’s cultural heritage but also empowering pilgrims with reliable
connectivity, disruptive technology like UPI application, and dedicated support
services to ensure their journey is as seamless and fulfilling as
possible"
The initiatives align with HMD's
mission to provide technology solutions that serve real human needs while
supporting cultural and spiritual experiences.
For further information, please contact the
HMD press office: hmd@adfactorspr.com
About HMD
We are HMD,
Human Mobile Devices. At HMD, we start by tuning into what people really want.
Our consumers are passionate about the planet, often feel swamped by digital
overload, and are keeping a close eye on their budget. That’s why we are
thrilled to be Europe’s largest smartphone maker, championing repair-at-home
phones, and a go-to for much needed digital time out.
Coming this
year, you can expect to see a new portfolio of HMD original mobile devices, as
well as Nokia phones and exciting new partnerships. For further information,
see www.hmd.com
For media
inquiries, please contact:
HMD Press Office:
hmd@adfactorspr.com