Gurgaon,
5th February 2025 : A new study conducted by Capterra reveals that
Indian businesses are significantly increasing their software spending in 2025,
fueled by the nation's rapidly evolving
tech landscape. The study, part of Capterra’s 2025 Tech Trends Survey, examined the technology
investment plans of 3,500 decision-makers across
nine countries, including 350 in India.
Significant Spending Increases: 89% of
Indian respondents surveyed plan to increase their software spending by at least 5% in 2025, with 40% anticipating a
substantial
increase of 15% or more.
SME Confidence: Indian SMEs are demonstrating strong confidence in software
investments, with 86% planning to increase spending. Notably, 33% of SMEs are
expecting to raise spending by 15% or more, significantly higher than the global average.
Customer reviews: the
most influential
factor in software shortlisting
The study
also revealed that customer reviews are the most influential source of
information for Indian businesses when researching software vendors, with 45%
of respondents citing them as crucial.
Other key sources
include Google/search (42%) and
product review websites (41%), highlighting the significant impact of online
research.
Furthermore, 42% of respondents emphasised the importance
of recommendations from industry experts in their decision-making process.
Cybersecurity and AI Top Investment Priorities for 2025
The top priorities for investment for Indian companies are IT security
(44%), with a focus
on cybersecurity and data protection, followed by artificial intelligence (AI)
(42%). The survey also revealed significant interest in enhancing IT management
(38%), improving IT architecture (36%) with a focus on VPN authentication and
cloud storage, and strengthening marketing efforts (32%).
Commenting on the survey, David Jani, analyst of the study, said: “As
seen
in our
data, Indian companies look set to prioritise software investment in 2025 to take advantage of technological shifts, especially in fast-developing
areas like IT and AI. Selecting an effective software system that achieves
business goals and delivers positive
ROI is vital to take
advantage of that investment drive. Our findings to that end show that customer feedback is a key influence when choosing potential systems for insights into the experience of adopting new software into a business.”
For further
information, please visit capterra.in
Capterra is the #1
B2B marketplace for organisations to find the right software. Our platform
connects buyers to over 2 million verified user reviews about products spanning
1,000 categories and offers actionable, objective insights and recommendations
to help them find the best product for their
specific business needs.
Palash Bhattacharjee, palash.bhattacharjee@gartner.com