Chennai, 27th January, 2024: Polka Pop, India’s first homegrown flavoured sparkling water
brand, has announced a ₹2.5 crore funding round led by The Chennai Angels. The
round also saw participation from Bridge Young Things (BYT), new and existing
investors, marking another significant milestone for the disruptive beverage
brand.
Polka Pop
is transforming the fizzy drink landscape with its unique offering: India’s
first sparkling water that’s completely free of sugar, calories, and artificial
sweeteners. The brand is pioneering the growth of the flavoured sparkling water
category, an emerging segment poised to topple traditional sodas. With flavours
like Lemon-Lime, Peach, Cranberry Orange, and Ginger already winning hearts,
Polka Pop plans to introduce 5–6 exciting new flavours by this summer.
This
funding marks the second time Polka Pop has raised capital, with its debut
round supported by angel investors. The fresh infusion of ₹2.5 crore will fuel
the brand’s ambitions to scale operations, supercharge its Q-commerce-first
strategy, and amplify brand awareness, paving the way for rapid growth.
“Our
mission is to make fizz fun, guilt-free, and accessible for every
health-conscious millennial and Gen Z consumer in India,” said Gaurav Khemka,
Founder and Managing Director of Polka Pop. “This funding is a testament to the
category we’re building and the incredible support from marquee investors. With
it, we’re set to expand our footprint, launch even more exciting flavours, and
cement Polka Pop as the sparkling choice for modern India.”
The
Investment Director from The Chennai Angels, Murugan S (CEO, Southern Health
Foods) shared his enthusiasm, saying, “Polka Pop is not just a product—it’s a
movement. We’re thrilled to back a brand that’s transforming how India enjoys
fizz. Every time we interact with consumers, we see the love Polka Pop
commands. This is a category with limitless potential, and Polka Pop is leading
the charge with bold innovation and an unrelenting focus on quality.”
Since its
launch in January 2021, Polka Pop has made significant waves in the beverage
market. Leveraging the growing popularity of quick-commerce platforms, the
brand currently sells over 150,000 bottles per month and has ambitious plans to
scale this to 500,000 bottles per month by December 2025. Polka Pop’s success
underscores the rise of the clean fizz category, offering Indians a refreshing,
healthier alternative without compromise.
About The Chennai Angels:
The Chennai Angels (TCA) is one of India's most
active Angel Investing groups. Founded in the year 2007, it is comprised of
successful entrepreneurs and business leaders with a track record of starting
and scaling large enterprises. Over the years, TCA has invested over INR 135 Cr
across 80+ start-ups in India.