The Backstory
Meet Manya Saini, the founder of Velvet Verve. She has turned her lifelong
passion for fashion and design into a reality. From a young age, she was
captivated by the world of fashion and creating her own designs. This early
love for fashion blossomed into a commitment to crafting elegant, luxurious
clothing that empowers women and celebrates their unique style.
Fashion isn’t just about looking good; it’s
about feeling confident, understood, and represented. Velvet Verve was born out of a deep
understanding that off-the-rack clothing often fails to meet the needs of real
people with diverse body types. Behind the brand lies a simple truth: no two
mind and bodies are the same, and fashion should reflect that individuality.
The journey began with a keen eye for style
and observing the disconnect between mass-produced clothing and the people who
wear it. Each ill-fitting garment, each overlooked detail, sparked a quiet
determination to do better.
Website: www.velvetverve.in
The
Spark
Manya’s idea for Velvet Verve took root in a universal
frustration: the struggle to find clothing that fits perfectly.Fast fashion may
offer convenience, but it often ignores the unique cuts, curves, and
proportions that make each body special. Whether it was gaping waists, sleeves
that were too short, or fabrics that didn’t drape quite right, there was a
clear gap in the market for clothing tailored to the individual.
The thought isn’t just about solving a problem—it’s about celebrating people in
their full essence. Why shouldn’t everyone have clothes that feel like they are
made just for them? This question became the foundation of Velvet Verve’s
mission.
The
Grind
Starting
a brand with a focus on customisation in a world dominated by fast fashion
wasn’t easy. Velvet
Verve
faced challenges from the outset: how to educate people about the value of
custom-made outfits, how to build trust in a market accustomed to instant
gratification, and how to ensure every garment delivered on its promise of
perfection.
Crafting
each piece involves a keen eye for the finest details. Measurements are taken,
designs are tailored to fit the unique proportions of the wearer, and skilled
artisans bring the vision to life. Unlike mass production, this process requires
patience, precision, and passion. It wasn’t just about creating clothing—it was
about building a community of people who believed in slow fashion and the power
of personalisation.
The
Awakening
Early
on, it became clear that Velvet Verve
wasn’t just
about offering clothes; it was about creating an
experience.
The focus shifted from simply providing made-to-measure outfits to educating
clients on why
customization
matters. Some clients started to see the light and so another journey started,
the one of
organically
sustaining fashion.
The
Vision
Velvet Verve isn’t just a fashion brand; it’s a
movement toward thoughtful consumption, sustainability, and
individuality.
The vision is clear: to make custom-made clothing the new standard. This means
continuing to perfect the process, offering versatile designs that fit
seamlessly into every aspect of a customer’s life, and championing slow fashion
in an industry that desperately needs it.
Velvet
Verve is about more than just fashion. It’s about empowering people to embrace
their uniqueness,
fostering
a deeper connection between what they wear and who they are. Every stitch tells
a story, and every garment is a testament to the idea that true style begins
with a perfect fit. So, when you choose Velvet Verve,
you’re
not just choosing clothes; you’re choosing confidence, sustainability, and a
celebration of
individuality.