Minimalism comes to the fore with this unique catalogue
Mumbai: Dorby,
India’s Leading Surface Décor Brand, yesterday unveiled its latest catalogue,
Surface Matters-04, featuring industry-redefining designs that are set to make
a lasting impact this season.
This
collection is the culmination of eight months of continuous brainstorming and
collaboration between our in-house design and branding teams, as well as three
of our associated agencies.
One of the
highlights of Surface Matters-04 is the introduction of a highly innovative
range of textured laminates, available in 1.25mm thickness. These laminates are
designed to replicate the natural beauty of wood and lumber. Creating such
deep, realistic textures was a challenge, but thanks to the exceptional work of
our technical team, we’ve achieved a perfect balance between design and
authenticity.
Building
on the success of our previous volume, where we saw a significant demand for
synchronized designs, we are pleased to introduce five new synchronized
patterns in this edition.
Our
exploration of global design trends has revealed a strong interest in abstract
patterns, dyed veneers, stone textures, and monochrome tones. We have made sure
to incorporate these trends throughout the range, creating a balanced and fresh
collection that maintains interest from start to finish.
Link
to the launch video: https://www.instagram.com/reel/DBYJ0uNDdo/?igsh=cnkwMWFzNTU0NWo2
About
Dorby:
Dorby,
established in 2017 as a subsidiary of parent company Asiatic Group, is India's
leading surface decor brand, dedicated to transforming creative ideas into
reality with its mantra: "Design with Dorby." The brand's journey
began in 1991 with the inception of the Asiatic Group, initially focused on
timber trading. By the dawn of the new millennium in 2000, the organization had
evolved into a versatile entity specializing in wood-based panel products. In
2006, Asiatic Group entered the retail sector, quickly earning a pioneering
reputation. Headquartered in Mumbai, Dorby caters to a diverse clientele across
various industries and consumer segments. The brand's 10-acre manufacturing
facility in Gandhidham, Gujarat, has an impressive annual production capacity
of over 3.6 million laminates. Dorby is renowned for its innovative,
high-quality products that feature exceptional designs and unique properties
such as anti-bacterial, anti-fingerprint, and scratch resistance. Inspired by
evolving design trends in India and global influences through digitalization
and international trade fairs, Dorby is committed to sustainability and
quality. The brand holds prestigious certifications including ISI, ISO, CE,
Indian Green Building, and European Standard. Realty+ Architecture & Design
Fest 2024 awarded Dorby the ‘Furnishing Product of the Year’ for its project
‘Design with Dorby’, reaffirming the brand’s commitment to delivering
outstanding design solutions.
For More
Info: https://www.dorbypanels.com/
Media
Contact:
Nishita Chopra
M +9199691
70953
E nishita.chopra@adfactorspr.com
Anjali Kumari
M +9195761
53135
E kumari.anjali@adfactorspr.com