May 4, 2024, Delhi: India’s leading energy
solutions brand and the Title Sponsor of Rajasthan Royals
for IPL 2024, Luminous Power Technologies, today hosted an exclusive
"Meet and Greet" event with the players of Rajasthan Royals in
Delhi.
As the title sponsor of the Rajasthan Royals
for the ongoing season, Luminous is excited to bring fans closer to their
cricket heroes. The meet and greet event offered cricket fans and enthusiasts a
once-in-a-lifetime opportunity to interact with their favourite players.
The event was attended by the leadership team
of Luminous India Preeti Bajaj, Chief Executive Officer and Managing
Director, Neelima Burra, Chief Strategy, Transformation, and Marketing
Officer, Amit Shukla, Senior VP – Energy Solutions, and leading
players of Rajasthan Royals including ace batsman Yashasvi Jaiswal, Rovman
Powell & one of the most prolific bowler R Ashwin. Several
channel partners and distributors attended this exclusive “Meet & Greet”
event. The players presented their signed miniature bats to the Luminous team.
Preeti Bajaj, Chief Executive Officer and
Managing Director, Luminous Power Technologies said,
"Luminous has consistently been driven by the values of high performance
and reliability while striving to be a catalyst in the energy ecosystem. The
partnership with Rajasthan Royals is most special for Luminous as the
association has only grown stronger in recent years. The collaboration between
the two brands is strong due to the shared values, as we together
are set on the path of championing sustainability through our collaborative
social initiatives. The partnership with Rajasthan Royals has
helped us achieve greater brand visibility amongst the RR Fans who are spread
all over India. We are extremely delighted with the way the team is performing
and look forward to seeing this association grow further with every season.”
Neelima Burra, Chief
Strategy Transformation and Marketing Officer, Luminous Power Technologies said,
“Luminous has closely been associated with the nation’s most
loved sport of cricket through strategic brand partnerships. Our alliance with
Rajasthan Royals gives us an opportunity to build a stronger brand recall
amongst our target audience. The Rajasthan Royal’s team presence has instilled
sporting spirit and boosted the morale of the Luminous team and channel
partners alike. The partnership with RR highlights our efforts towards
illuminating lives with innovative energy solutions, and the team’s support
strengthens our endeavours to bring about a transformation in society.”
Luminous and Rajasthan Royals have taken their
brand collaboration a step further, as Luminous complemented Rajasthan Royals'
commitment to solar power 156 homes for ‘26 sixes’ hit during the team's
#PinkPromise match against the Royal Challengers Bengaluru on Saturday, April
6. The Royals, through its social equity arm, Royal Rajasthan Foundation have
undertaken a women-led transformative endeavour aimed at bringing solar power
to communities in need, and the franchise's Title Sponsor, Luminous Power
Technologies, is supporting the initiative, which is being led by rural women,
who have trained to become solar engineers and are promoting the usage of solar
energy in their community.
About Luminous Power Technologies
Luminous Power Technologies is a powerful and trustworthy brand with a wide range of innovative products in the power backup and residential solar space that covers inverters Batteries & Solar solutions. Luminous has been in business for 35 years now. Recently CRISIL has upgraded its credit rating to AAA+. With 7 manufacturing units, more than 28 sales offices in India, and a presence in over 40 countries, our 6000 employees serve more than 60,000 channel partners and millions of customers. Our motto has always been Customer Delight through Innovation & Passion with a focus on Execution & teamwork.
For further information, please contact –
Esha Khattar
PR & Communications – Luminous Power Technologies
E-mail: esha.khattar@luminousindia.com