National, 6th May 2024: The timeless allure of ‘Kesariya’,
from the movie Brahmastra continues to captivate audiences worldwide as it
achieves a monumental milestone. With its heartfelt lyrics and enchanting
tunes, the love anthem becomes the first Indian song to cross 500 million
streams on Spotify, solidifying its place in music history!
"Kesariya" is acknowledged as one of the most successful
collaborations among Pritam, Amitabh Bhattacharya, and Arijit Singh. With this
milestone, the song has undoubtedly been crowned to be the biggest hit in the
careers of these maestro’s till date.
Released on 17th July 2022, ‘Kesariya’ featuring
the favourite couple Ranbir-Alia, continues to resonate deeply with
listeners across the globe. This love anthem ‘Kesariya’ from Brahmastra
enthralls audiences with its soulful melody and lyrics penned by the acclaimed
wordsmith Amitabh Bhattacharya. Coupled with Pritam’s musical
brilliance and emotive vocals of Arijit Singh, further elevating its
charm to unparalleled heights.
Elated by the achievement, Indian
composer Pritam shared, ‘Kesariya’ has been a deeply emotional journey and witnessing
a landmark moment of 500 million streams is beyond exhilarating! This milestone
reaffirms the enduring power of music transcending barriers and touching souls.
I am grateful to the entire team behind ‘Kesariya’ and to the listeners who
have made this extraordinary milestone possible!”
Reflecting on Kesariya's journey and
its unprecedented success, Karan Johar expressed, “‘Kesariya’ has been an unforgettable
experience for me and I couldn’t be prouder of its record-breaking
achievement. It's an honor to be a part of such a historic moment, it
fills my heart with immense joy and gratitude.”
Sharing his excitement Ayan Mukerji,
Indian filmmaker, Director, Brahmastra expressed, "I am so overwhelmed by the
incredible journey of my passion project Brahmastra. I am thrilled to see
'Kesariya' to be the first Indian song hitting such a massive milestone! It
fills me with immense pride. This achievement is also a celebration of the
magic of Indian music and cinema. Here's to the continued success of 'Kesariya'
and the countless more hearts it will touch in the future."
Breathing life into the rendition,
acclaimed singer Arijit Singh shared his joy, “‘Kesariya’ holds a special place in my
heart, I'm grateful to the fans for their unwavering love and support till
date.”
The lyrical genius Amitabh Bhattacharya
also expressed, “It’s
overwhelming to see 'Kesariya' touch the hearts of millions and make history in
the process. Seeing the track cross 500 million streams, is still so surreal.
This milestone belongs to everyone who contributed to its journey. Here's to
the enduring magic of 'Kesariya' and to the listeners who have embraced it.”
Brahmastra’s “Kesariya”
is a testament to the enduring power of music, weaving its magic into the hearts
of millions worldwide. It stands as a beacon of Indian cinema's global
resonance, breaking barriers and forging new paths in its wake. The milestone
reaffirms the timeless allure and enduring legacy of Indian music.
About Sony
Music:
Sony Music Entertainment
is a global recorded music company that has on its roster a rich and storied
history of iconic artists like Beyonce, Michael Jackson, Shakira, Mariah Carey
and Britney Spears and today’s superstars like Harry Styles, Camila Cabello,
Travis Scott and Khalid, pan-Indian pop sensation AKASA, new age artists like
OAFF-Savera, Aditya A, Talwiinder, Simran Choudhary, QK and South India’s
biggest acts like Anirudh, A.R. Rahman, GV Prakash, Yuvan Shankar Raja, Devi
Sri Prasad, Thaman S, Vivek-Mervin, Darbuka Siva and Ghibran including several
decades-long relationships with Dharma Productions, Maddock Films, Red Chillies
Entertainment, Vishesh Films, Madras Talkies, Raaj Kamal Films International.
Seven Screen Studio ,The Route, Mythri Movie Makers, Vyjayanthi Movies and SVCC
among others. On offer is a vast catalogue that comprises some of the most
important recordings in history spread across multiple genres, languages, and
geographies.