The residential
address within North Bengaluru’s upcoming lifestyle destination, Century
Immencity, comprises 334 Neo Luxe Residences and has recorded ₹550+ crore in
bookings.
Bengaluru, 10 October 2026: As Bengaluru expands, its growth is increasingly being shaped by
multiple urban centres where workplaces, homes and everyday experiences can
exist closer together. North Bengaluru is emerging as one such centre,
supported by airport-led development, expanding commercial activity, NH-44
connectivity, upcoming Metro infrastructure and a growing ecosystem of schools,
healthcare, hospitality and recreation.
Against this backdrop, Century Real
Estate is formally introducing The Astoria at Century Immencity, its
premium residential development in Jakkur on International Airport Road. The
Astoria forms the residential address within Century Immencity, an
integrated lifestyle destination envisioned around human-centric urbanism,
bringing workplaces, residences, retail, hospitality, culture, recreation and
community into one interconnected environment.
At the heart of Immencity is a simple idea:
that a growing city should not require people to spend an increasing share of
their lives travelling between the different parts of their day. The
development is therefore planned to bring work, living, leisure and social
experiences closer together, creating stronger connections between spaces that
are often developed in isolation.
Century Immencity is planned to include
close to 10 million sq. ft. of commercial development, alongside
residential spaces, high-street retail, hospitality and cultural and community
uses. At maturity, the district is expected to support over one lakh
professionals, creating a substantial employment, residential and lifestyle
ecosystem in North Bengaluru.
A key element of Century Immencity’s
cultural and social vision is ‘The Old School’, envisioned as a vibrant hub for
community engagement and shared experiences. It is planned as a place for
culture and ideas, sport and wellness, food and social life, children’s
discovery and community interaction. Rather than treating culture and community
as standalone amenities, the intent is to make them part of the everyday
experience of the district.
The larger development has been shaped with
international design expertise, including DP Architects, Singapore and
BDP, London. Its planning philosophy places emphasis on pedestrian
movement, landscaped promenades and plazas, green spaces and social gathering
areas, with public realms acting as connective spaces between different uses
across the district.
Within this environment, The
Astoria comprises an intentionally limited collection of 334 Neo Luxe
Residences across five towers. Spread across approximately 6 acres,
the development features around 75% open space, a ~40,000
sq. ft. clubhouse and a landscape-led amenity ecosystem. The residential
mix includes large-format 3-bedroom, 4-bedroom and penthouse residences,
with access to the broader commercial, hospitality, retail, cultural and social
ecosystem of Century Immencity.
The Astoria also introduces Century Real
Estate's interpretation of Neo Luxe, built around three
principles: privacy, purpose and design. It reflects a more
considered approach to luxury, where the quality of everyday living is shaped
by spatial planning, comfort, natural light, cross ventilation and thoughtful
detailing rather than abundance for its own sake.
Maninder Chhabra, Director – Sales,
Marketing & CRM, Century Real Estate, said, “The pre-launch journey of The Astoria has given us a strong sense
of the depth of demand for thoughtfully conceived premium residences in North
Bengaluru. What has been particularly encouraging is the level of engagement
from homebuyers even before the formal launch, reflecting their willingness to
evaluate a home through the lens of its long-term relevance, not just its
immediate features. The response to Astoria reinforces our confidence in the
market and in our approach to creating differentiated residential offerings for
the evolving Bengaluru homebuyer.”
The Astoria was pre-launched in July 2026
as Codename Bluemoon. Since its pre-launch, the project has crossed
₹550 crore in bookings, driven by strong interest from Bengaluru’s elite
circles and reflecting a positive early response to the residential proposition
within Century Immencity. Its formal launch under The Astoria identity marks
the next phase of the development.
About Century Real Estate Holdings
Private Limited:
Founded by Dr. P Dayananda Pai and Shri P
Satish Pai in 1973, Century Real Estate is an integrated, full-service real
estate development company. With a rich legacy of 50+ years, Century Real
Estate is regarded as one of the oldest and most respected real estate
companies in South India. At the helm of affairs since 2003 is Mr. P Ravindra
Pai, the Managing Director.
The company has a land bank of over 3000
acres and a development portfolio of over 25 million sq. ft., comprising
premium residential and commercial assets like hotels, office buildings,
residences, educational institutions, and integrated townships. The company
owns among the most prime lands and real-estate in the region. Century Real
Estate has seen remarkable growth in recent years, with many of its new
projects getting sold out within a few months of launch – a testament to the
demand for the company’s high-quality & new-age offerings. It has also won
numerous awards for its new-age product design, differentiated marketing campaigns,
customer experience and its people-culture initiatives.