New Delhi/Bengaluru, September 3, 2026 : Brands today are competing
harder than ever for a few seconds of attention. Yellow Fox takes a quieter
starting point: before asking what a brand should say, it asks what people
should feel.
Founded by journalist-turned-advertising professional Mehak Sachdeva,
Yellow Fox is a creative strategy and brand filmmaking studio working out of
Delhi and Bengaluru. The studio brings cinematographers, directors, producers
and photographers together under one roof, so strategic thinking and visual
storytelling grow out of the same conversation from the very start of a brief.
For Sachdeva, this comes from a simple belief: feeling isn’t an
afterthought to messaging. It is the strategy.
“In a grey world, I think in yellow,” is the line that sums up the
spirit of the studio: distinctive, curious, and happy to look at familiar brand
challenges from an angle no one else tried first.
That instinct goes back to Sachdeva’s early years as a journalist,
where she learned to look past the obvious version of a story and ask the
question others hadn’t thought to. She carried that same instinct with her into
advertising and brand communication, and it still shapes how she works today.
In 2018, she co-founded Quick Brown Fox, where she and her team worked
with more than 500 brands over the years. She retained every client she
personally worked with during that time, an experience that taught her a lot
about what it actually takes to build a brand relationship that lasts.
She founded Yellow Fox in 2024, carrying that same philosophy forward
with a sharper focus: creative strategy, brand films, campaign thinking, and
content IPs.
From brand films to stories that outlive campaigns
One project close to the studio’s heart is “Imprint on Time,” a
documentary series made for Stonex and broadcast on Architectural Digest India.
Rather than training the camera on buildings alone, the series went looking for
the people and ideas behind them, the individuals who imagined those spaces
before anyone else could see them.
It’s a good example of how Yellow Fox tends to approach a brief: find
the human story inside the subject, and let that story do the talking.
The studio’s work also includes “Made to Play,” a line Sachdeva wrote
for NU Republic. Years after the campaign it was created for ended, the tagline
is still anchoring the brand, a reminder of what the studio values most: ideas
sturdy enough to take on a life of their own.
Over the years, Sachdeva's client work has spanned brands including
Sony, Motorola, Ford, NU Republic, Stonex, Novotel, ITC and DLF Malls.
Its campaigns have also delivered strong numbers along the way, over
109.2 million impressions, over 82.3 million in reach, and results 163.5% above
target, proof that an approach built on feeling can hold its own on performance
too.
Still, for Yellow Fox, the numbers were never the starting point. The
story was.
At its core, the studio believes that when strategy, storytelling and
execution move together, a brand does more than deliver a message. It gives
people something to recognise, remember, and feel.
As Yellow Fox continues its work across brand films, campaigns and
content IPs, its approach stays simple: start with the feeling, find the story,
and let the idea lead the way.
About Yellow Fox
Yellow Fox is a creative strategy and brand filmmaking studio working
out of Delhi and Bengaluru. Founded by Mehak Sachdeva in 2024, the studio
brings together creative strategy, filmmaking and production under one roof,
across brand films, campaign strategy and content IPs.
Media Contact: Website: www.yellowfox.in Email: hello@yellowfox.in