From a neighbourhood hardware store to a fast-growing PVA adhesive manufacturer, Founder & CEO Deepender Singh Mewada builds a dealer-first brand under Shusheela Plywood Industries.
KoffClub, an adhesive brand manufactured by Shusheela Plywood
Industries in Bhopal, Madhya Pradesh, continues to expand its footprint in
India's plywood, furniture, carpentry, and woodworking industries. Since its
founding on November 11, 2022, the brand has built its identity around product
performance, competitive pricing, and a dealer-friendly business model,
offering a portfolio that spans PVA-based adhesives, instant adhesives, contact
adhesives, and sealants.
KoffClub has emerged as one of India's fastest-growing companies in
the PVA-based adhesive segment, a milestone the company attributes to
consistent quality, reliable bonding performance, and strengthening relationships
with dealers and professional users across the country.
A Founder's Journey from Hardware Store to Adhesive Manufacturing
KoffClub's origins are closely tied to the entrepreneurial path of its
Founder and CEO, Deepender Singh Mewada. He began his business career running a
hardware store, Mini Hardware, which gave him firsthand insight into the needs
of carpenters, contractors, and woodworking professionals.
He went on to build a plywood wholesale business, PlyVilla, and while
working closely with the plywood trade, gradually moved into adhesive trading
as well. That exposure surfaced a clear gap in the market: many adhesive
dealers felt under-incentivized to actively push adhesive brands because of
thin margins, even as they searched for a supplier offering premium quality at
competitive prices and better returns for their business.
That insight became the founding premise of KoffClub. On November 11,
2022, Mewada established Shusheela Plywood Industries in Bhopal and launched
KoffClub with a dual mandate: deliver dependable, high-performance adhesives to
end users while giving dealers stronger commercial incentives to grow the brand
alongside the company.
Mission and Vision
KoffClub's mission is to supply high-quality, reliable adhesive
solutions engineered for the everyday demands of carpenters, furniture makers,
and plywood businesses — combining strong bonding, faster setting, and water
resistance with pricing that keeps dealers competitive.
Its long-term vision is more ambitious still: to become the
first-choice adhesive brand for carpenters across India, and ultimately to
establish KoffClub as the country's No. 1 adhesive company, backed by a
nationwide dealer and distribution network.
What Sets KoffClub Apart
●
Premium
quality at competitive prices — positioned to stay accessible without
compromising on performance.
●
Strong
bonding performance across a range of substrates and applications.
●
Faster-setting
formulations built for the practical pace of carpentry and furniture work.
●
Water
resistance engineered into the product line for durability in demanding
conditions.
●
Better
dealer margins than many competing brands, giving channel partners a stronger
reason to promote KoffClub.
●
A
carpenter-first product philosophy shaped around real on-site requirements.
●
A broad
portfolio — PVA-based adhesives, instant adhesives, contact adhesives, and
sealants — covering plywood, furniture, carpentry, and woodworking
applications.
Quality,
Technology, and Manufacturing
KoffClub's manufacturing operations are based in Bhopal, Madhya
Pradesh, where the company pairs modern production technology with structured
quality control. Raw materials are inspected before entering production to help
ensure consistency across finished batches.
The brand also maintains a dedicated Research & Development team
focused on continuous improvement of bonding strength, setting speed, water
resistance, and overall product consistency — the combination the company
credits for its rapid growth in the PVA-based adhesive segment since 2022.
Looking Ahead
KoffClub's growth strategy centres on nationwide expansion: widening
its dealer and distribution network, deepening market reach, and continuing to
develop adhesive solutions tailored to professional users. The company's stated
objective is straightforward — to become the first choice of carpenters across
India and to be recognised as a trusted Indian adhesive brand built on quality,
performance, value, and reliability.
About Deepender Singh Mewada, Founder & CEO
Deepender Singh Mewada is the Founder and CEO of KoffClub and
Shusheela Plywood Industries. His path — from Mini Hardware, to plywood
wholesaling through PlyVilla, and into adhesive trading and manufacturing — continues
to shape KoffClub's approach to product quality, pricing, dealer relationships,
and customer needs.
About KoffClub
KoffClub is an adhesive brand manufactured by Shusheela Plywood
Industries, Bhopal, established on November 11, 2022. The brand offers
PVA-based adhesives, instant adhesives, contact adhesives, and sealants for
applications across plywood, furniture, carpentry, and woodworking. With a
focus on quality, performance, competitive pricing, and dealer value, KoffClub
aims to become the first-choice adhesive brand for carpenters and, ultimately,
India's No. 1 adhesive company.
Media Contact
Shusheela Plywood Industries — Manufacturer & Marketer of KoffClub
Toll Free: 1800-309-7765
Email: info@koffclubindia.com