Mumbai, 23rd September 2026: Joy Personal Care, the Indian home-grown brand
under the aegis of RSH Global, has announced Tamannaah Bhatia, one of India’s
versatile and celebrated actresses, as the new face of its lotion and cream
category. The association will
come to life through a multi-platform campaign across television, digital and
social media, led by its flagship Honey & Almonds Deep Nourishing Body
Lotion.
At the heart of the campaign is Joy Personal Care’s Honey &
Almonds Deep Nourishing Body Lotion, enriched with honey and 100% pure almond
oil to nourish and soften the skin. With this association, JOY brings a
familiar and contemporary face to its lotion and cream portfolio with
Tamannaah, as it strengthens its presence in everyday skincare. With over two
decades in films and popular culture, the pan India star has built a strong
connect with audiences through her versatility and individuality, making her a
natural fit for the brand.
Sunil Agarwal, Co-founder & Chairman, Joy Personal Care (RSH
Global), said, “JOY has evolved from a homegrown skincare brand into a larger
personal care player while staying true to what consumers value. Our
association with Tamannaah marks an important step as we strengthen our
presence in the lotion and cream category and bring our proposition to a new
generation of consumers. Honey & Almonds Body Lotion has been an important
part of the brand’s lotion portfolio and this association gives us an
opportunity to build on its strong equity while bringing a fresh perspective to
the category. Our focus remains on creating products that combine quality,
relevance and affordability for Indian consumers.”
Poulomi Roy, Chief Marketing Officer, Joy Personal Care (RSH Global),
said, “Beauty has often been presented to women through a narrow lens, telling
them how they should look and what they should aspire to be. ‘Beautiful by
Nature’ challenges that thinking and reminds women that they do not need to fit
a certain mould to feel beautiful. Tamannaah brings this thought to life
through her individuality, journey and ability to stay true to herself while
evolving through the years.”
Talking about her association with the brand Tamannaah Bhatia added,
“What I have always loved about beauty is that it can mean something different
to each of us. Over the years, I have learnt to embrace that thought and enjoy
the journey rather than chase an idea of perfection. That is what drew me to
Joy Personal Care, and I am excited to bring this thought to life with the
brand.”
The partnership also reflects Joy Personal Care’s ‘Beautiful by
Nature’ philosophy, which looks beyond conventional definitions of beauty and
celebrates what makes every woman unique. The brand believes that beauty is not
about conforming to a predefined ideal, but about feeling comfortable in one’s
own skin and expressing oneself with confidence.
About Joy Personal Care
Joy Personal Care, from the house of RSH Global, is an Indian skincare
brand offering a diverse range of skin care products, including face washes,
body lotions, face creams, shower gels, face serums, sunscreens, and more. Shah
Rukh Khan has been the brand ambassador for JOY’s face wash range for the past
two years.
The brand has also collaborated with renowned celebrities such as
Sanya Malhotra, Medha Shankr, Mimi Chakraborty, Kriti Sanon, Anushka Sharma,
Disha Patani, Bharti Singh, Mouni Roy, and Mithila Palkar.
Joy Personal Care has been an Associate Sponsor of Kolkata Knight
Riders for the fifth consecutive year in the world’s biggest and most popular
cricket league — IPL. The brand also has associations with Delhi Capitals and
Gujarat Giants, further strengthening its presence across key cricketing
arenas.