Strengthening its retail presence in Maharashtra, Karnataka and further expanding to Madhya Pradesh, Chandukaka Saraf Jewels has announced the inauguration of its new Prime Store in Palus, Sangli district, on September 6, 2026. The new outlet marks the brand's 24th showroom and reflects its continued expansion strategy aimed at bringing premium jewellery offerings closer to customers across emerging markets.
With a 200 years legacy, Chandukaka Saraf Jewels
has established itself as one of the most trusted jewellery brands, known for
its craftsmanship, design innovation, and customer-centric approach. The launch
of the Palus showroom is expected to enhance access to a wide range of gold,
diamond, and silver jewellery collections for customers in and around the Palus
area.
Located at Mahalakshmi Tower, near Dhondiraj Maharaj Temple, Tasgaon–Karad
Road, Palus, the new Prime Store has been designed to offer a modern jewellery
shopping experience, combining contemporary retail infrastructure with
personalised customer service. The showroom will showcase an extensive
portfolio of traditional and contemporary jewellery designs, catering to
diverse consumer preferences, occasions, and styles.
To celebrate the inauguration, the company has announced special
launch offers to enhance customer engagement during the opening. Customers
purchasing gold jewellery can avail themselves of a flat 30% discount on making
charges, while diamond jewellery buyers can receive up to 100% off on making
charges. Additionally, customers can avail themselves of a flat 30% discount on
making charges for silver utensils and jewellery.
“The new showroom reflects our commitment to strengthening our
customer reach while delivering a jewellery-buying experience built on trust,
transparency, quality, and innovation. We remain focused on offering our
customers a wide selection of jewellery, backed by superior craftsmanship and
service excellence.”
— Director Siddharth Shah
The launch comes at a time when organised jewellery retail continues
to expand across Tier-II and Tier-III markets, with consumers increasingly
seeking branded jewellery backed by quality assurance and transparent pricing.
For established jewellery brands, expanding retail networks and strengthening
local customer engagement are becoming important elements of their growth
strategies.
At Chandukaka Saraf Jewels, we are committed to providing exceptional
quality, trust, and value with every purchase. Our jewellery is 100% HUID
hallmarked, ensuring authenticity and purity, while our 100% value exchange
policy on gold and diamond jewellery offers customers complete peace of mind. We
offer certified diamonds and gemstones, along with silver priced strictly
according to its purity. With exclusive designs across Gold, Diamond, Silver,
and Gemstones, we bring together timeless craftsmanship and contemporary
elegance. We are the heritage jeweller since 1827, our legacy is built on trust
and excellence. We also provide free gold purity checks, jewellery polishing
and repairing services, backed by unparalleled customer service to ensure a
seamless and satisfying jewellery experience.
With the inauguration of its Palus Prime Store, Chandukaka Saraf
Jewels aims to further deepen its connection with customers in western
Maharashtra while strengthening its presence in the region's evolving jewellery
retail landscape. Explore the full collection at CS Jewels.