Manipal University Jaipur (MUJ), a NAAC A+ accredited university known
for its industry-aligned online degrees, is strengthening its online Master of
Arts in Journalism & Mass Communication (MA JMC) program by adding three
new-age electives. The university has introduced 3 elective tracks in its third
and fourth semesters, designed to prepare learners for the rapidly evolving
media and communication landscape: Strategic Corporate Communication and PR,
AI-Driven Media & Content Creation, and Creator Economy & Digital
Influence.
The new electives reflect MUJ’s focus on keeping its curriculum
aligned with the rapid evolution of the media and communications landscape. Dr
N N Sharma, President - MUJ, said, “As the media ecosystem evolves,
higher education must keep pace with emerging technologies and changing
industry needs. These new electives reflect our commitment to equipping
learners with relevant skills for the future of journalism, communication, and
digital media.”
The program prepares learners for a range of roles in the media and
communication industry. As MUJ reimagines the online MA JMC for the new media
landscape, electives ranging from generative AI and deep-fake detection to
influencer-led digital platforms, helps learners develop AI-focused, future-ready
skills for a rapidly evolving workplace.
To know more about the electives, visit: https://www.onlinemanipal.com/online-ma-journalism-and-mass-communication.
What Students Can Expect from These Electives
● The
Strategic Corporate Communication and PR
elective prepares learners for careers in corporate communications, brand
management, and public relations, covering beats of journalism, brand
management, integrated marketing communication, and corporate social
responsibility.
● The
AI-Driven Media and Content Creation elective responds to
one of the most significant shifts in the media industry today. This equips
learners to work responsibly and effectively alongside AI in modern newsrooms
through generative AI for content creation, deep-fake detection and media
ethics, digital media marketing, and AI in journalism and content automation.
● The
Creator Economy & Digital Influence
elective is designed for learners who want to build careers as content creators
and digital-first media professionals, covering social media content creation
and monetization, YouTube and Instagram production ecosystem, platform
analytics and growth hacking, alongside influencer branding and personal media
strategy.
The program brings together an industry-relevant curriculum, faculty
mentorship and practical exposure to tools used in the media and communication
sector, while allowing learners to explore emerging career pathways. Learners
also study core subjects such as Communication Theories and Models, Reporting
& Editing, Advertising Theory and Practice, Development Communication, and
so on.
Why Choose Online MA JMC from MUJ?
The new curriculum reflects MUJ’s commitment to keeping its online programs
industry-relevant, future-ready and responsive to changing professional
requirements, while providing learners with the flexibility to develop
specialized capabilities aligned with their career aspirations.
What sets it apart:
● Choice
of three career-focused, industry-relevant electives
● Curriculum
aligned with the future of AI, media, and digital platforms
● 100%
online, delivered by experienced faculty
● Dedicated
placement assistance