Hyderabad - August 5, 2026: Creativity, art,
and digital entertainment... this is the new future of India's Orange Economy.
To accelerate Prime Minister Narendra Modi's Orange Economy vision, Gradiente
infotainment ltd, a leading entertainment and digital media company, has taken
a significant decision. The company is investing approximately ₹5,000 crore in
a phased manner to accelerate the Orange Economy vision.
At a meeting of the Board of Directors in
Hyderabad, the first phase of this ambitious plan was authorised. The company
will raise $110 million (about 1,050 crore) during the first round to improve
its digital infrastructure and content.
*Speaking on the occasion, Dr. Vimal Raj
Mathur, Managing Director (MD), Gradiente infotainment ltd, said, "This
₹5,000 crore investment will be a game changer in making India a global
creative hub, taking the country's art and digital content to every corner of
the world, and creating new jobs. Amidst the ongoing digital revolution in the
country, the Orange Economy will become the biggest source of economic growth
in the times to come. Our special focus is on establishing a strong foothold
for Indian content in the emerging markets of Africa and Europe."*
*Announcement of construction of 200 new
projects:*
The company has announced two major projects,
expanding its content portfolio in which:
*100 vertical micro-dramas with a budget of
₹15 crore*
To satisfy the increasing demand for
short-form entertainment on social media, OTT platforms, and mobile apps, 100 vertical
micro-dramas will be produced. By March 31, 2027, the projects, which will be
filmed in places in Europe, Africa, and India, are anticipated to bring in
about ₹25 crore for the business.
*100 international music videos with a budget
of ₹50 crore*
One hundred new music videos will be produced
in order to increase its visibility on both domestic and international music
platforms. For this, a budget of ₹50 crore has been approved. By the end of
FY27, the business projects that these videos will generate about ₹75 crore in
revenue.
In total, the company will invest ₹65 crore on
these two projects and aims to generate a total revenue of ₹100 crore from them
by the end of FY2027.
According to Dr. Mathur, this large investment
will boost "Brand India's" visibility abroad in addition to giving
Indian inventors additional job prospects. Movies, OTT platforms, fashion,
advertising, music, and live events are all part of his vision for an
entertainment supermarket. The corporation hopes to improve "Brand India's"
reputation on the international creative map with this ₹5,000 crore investment.