• The Group commits ₹150 crore investment
and plans 100 Daewoo Experience Stores across India by 2027
New Delhi, 04th August 2026: EBG Group has today marked a significant milestone in India’s
premium consumer appliances retail landscape with the launch of India’s first
Daewoo Experience Store in Ghaziabad. The state-of-the-art flagship showroom
signals the beginning of Daewoo’s next phase of growth in the country, bringing
the iconic South Korean brand’s legacy of innovation, technology, and
reliability closer to Indian consumers.
Spread across 3,200 sq. ft., the flagship
store has been inaugurated in the presence of representatives from POSCO
International, senior leadership from EBG Group, industry partners, dealers,
and customers.
Strategically located in Indirapuram,
Ghaziabad (Uttar Pradesh), the store has been designed as an immersive retail
destination where consumers can explore Daewoo’s extensive portfolio of major
home and kitchen appliances under one roof. The showroom showcases a
comprehensive range of products including refrigerators, washing machines, air
conditioners, dishwashers, microwave ovens, televisions, kitchen appliances,
and other consumer electronics—blending Korean technology with innovative
design and dependable performance.
The experience centre enables customers to
engage with products through live demonstrations, personalised consultations,
and dedicated after-sales support, reflecting EBG Group’s vision of building a
seamless and customer-centric retail ecosystem.
Speaking on the occasion, Dr. Irfan
Khan, Founder, EBG Group, said:
“The opening of India’s first Daewoo Experience Store marks an important
milestone in our journey to build Daewoo into one of India’s most trusted major
consumer appliance brands. We are proud to bring the legacy, innovation, and
technology of this iconic South Korean brand closer to Indian consumers through
an immersive retail experience. This store reflects our long-term commitment to
strengthening Daewoo’s presence in India while delivering world-class products
and superior customer experiences.”
The launch builds on EBG Group’s strategic
brand licensing agreement with POSCO International for Daewoo’s Major Domestic
Appliances business in India. Under this partnership, EBG Group is leading the
brand’s development, manufacturing, distribution, and retail expansion across
the country.
As part of its long-term growth strategy, EBG
Group has committed an investment of ₹150 crore towards product development,
retail expansion, strengthening distribution networks, localisation
initiatives, and the introduction of new appliance categories tailored to the
evolving needs of Indian consumers.
The Ghaziabad store marks the first step in
the Group’s ambitious retail expansion roadmap. EBG Group plans to establish
approximately 100 Daewoo Experience Stores across India by 2027, supported by a
robust omnichannel ecosystem that includes company-operated outlets,
direct-to-consumer platforms, e-commerce marketplaces, quick commerce channels,
general trade outlets, and leading electronics retail partners.
Aligned with the Government of
India’s Make in India vision, Daewoo products will be assembled
in India by EBG under licence using imported components, with localisation
levels expected to increase progressively. This initiative is aimed at
strengthening domestic manufacturing while generating employment opportunities
across manufacturing, retail, distribution, logistics, and after-sales
services.
Further strengthening its innovation
roadmap, EBG Group also plans to introduce DAEWOO One, an
integrated smart home ecosystem that will seamlessly connect multiple
appliances through AI and IoT-enabled technologies. The company will continue
expanding its portfolio of energy-efficient products, delivering smarter, more
connected, and more sustainable living solutions for Indian consumers.
About EBG Group
EBG Group is a multi-sector Indian
conglomerate with a diversified presence across Mobility, Health, Realty,
Lifestyle, Food, Services, Technology, and Education. From sustainable electric
vehicles and physiotherapy-led wellness solutions to smart housing,
hospitality, and traditional food experiences, EBG builds brands that combine
innovation, sustainability, and human purpose. The Group’s Powerhouse hubs
align business excellence with its core vision: People • Planet •
Progress.