Featuring
Rohit Sharma and Ritika Sajdeh, the latest film under the 'Bharosa Tum Ho'
brand campaign encourages Indians to embrace retirement as a new chapter,
supported by thoughtful planning.
New
Delhi, August 6, 2026 : Axis Max Life Insurance Limited, formerly
known as Max Life Insurance Company Limited (“Axis Max Life”/ “Company”),
recently announced the launch of its retirement campaign, encouraging
Indians to view retirement not as an end of professional journey, but as a
launching pad for their long-deferred dreams.
Anchored
by the brand’s tagline ‘Bharosa Tum Ho’, this retirement campaign highlights
how early, structured planning with Axis Max Life Pension Plans offers
guaranteed lifelong income, empowering individuals to step into their second
innings with financial independence.
To
bring this narrative to life, Axis Max Life recently launched a new campaign
film featuring the brand ambassadors Rohit Sharma and Ritika Sajdeh in an
everyday moment discussing plans for future. By grounding the narrative in the
couple’s warm banter, the campaign film illustrates how guaranteed payouts and
lifelong income provide the financial security individuals need to pursue
post-career goals.
Commenting
on the launch, Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance,
said: "For many Indians, retirement planning centres strictly on basic
financial security, often overlooking personal aspirations. With this campaign,
we want to encourage people to view retirement as a beginning filled with
possibilities. Rohit Sharma and Ritika Sajdeh are the perfect fit to lead this
campaign as a couple who embody trust and partnership. Their genuine chemistry
brings the film to life, showing how a guaranteed lifelong income gives people
the financial freedom to pursue their dreams without worry."
About
the ‘Bharosa Tum Ho’ Platform
Axis
Max Life’s ‘Bharosa Tum Ho’ campaign celebrates the customer as the everyday
hero. Whether as a partner, parent, or primary caregiver, this individual
embodies trust for their family. By pairing subtle emotional storytelling with
clear, simplified products, the campaign positions life insurance and pension
plans as the ultimate financial foundation for life.
Campaign
Link- https://www.youtube.com/watch?v=B4RwmyMOJoo
About
Axis Max Life Insurance Limited (https://www.axismaxlife.com)
Axis
Max Life Insurance Limited (the “Company”), formerly known as Max Life
Insurance Company Ltd., is a subsidiary of Max Financial Services Limited
(“MFSL”) with Axis Bank Limited and its affiliates also being shareholders of
the Company. Axis Max Life offers comprehensive protection and long-term
savings life insurance solutions through its multi-channel distribution,
including agency and third-party partners. The Company has built its operations
on a need-based sales process, a customer centric engagement model and trained
human capital. As per audited financials for FY2025-26, Axis Max Life recorded
a gross written premium of INR 38,877 crore.
IRDAI
Registration. No – 104
Company
Identification Number - U74899HR2000PLC143012