Vimal
Wellness is betting that the biggest thing standing between Indian kitchens and
Extra Virgin Olive Oil is not taste or health awareness—it's the size of the
bottle. Its answer is a 30ml pouch, priced at ₹50, designed to let consumers
experience authentic Spanish Extra Virgin Olive Oil without the commitment of
purchasing a full-sized bottle.
Marking
an industry first, Vimal Wellness has introduced India's first 30ml Extra
Virgin Olive Oil pouch, launching exclusively on Zepto
. Imported directly from Spain, the innovative single-use pack offers
approximately two servings and is designed to make premium olive oil more
accessible and convenient for Indian consumers.
A Familiar Name Enters a New
Category
Vimal
Healthy Oils has spent more than thirty years earning a place in Indian
kitchens. Over the past three decades, consumer preferences, health trends and
the edible oil market have evolved significantly. Through it all, one thing has
remained unchanged—the trust millions of Indian households continue to place in
Vimal Oil’s name.
Now,
through Vimal Wellness—its wellness-focused brand and a growing name in India's
premium cold-pressed and gourmet oils category—the brand is expanding that
legacy into Extra Virgin Olive Oil. Rather than simply introducing another
premium product, Vimal Wellness is rethinking how consumers discover and
experience the category. Rather than asking consumers to make a significant
upfront purchase, the 30ml pouch is designed to make authentic Extra Virgin
Olive Oil easy to discover, experience and adopt.
The Problem Nobody Was
Solving
Extra
Virgin Olive Oil has occupied an odd space in Indian kitchens for years. It's
respected — most people know it is considered healthier than many alternatives
— but it's rarely used daily. Yet in India, it continues to occupy a niche
position—respected for its quality but used sparingly, often reserved for
salads or continental dishes instead of becoming a regular part of everyday
cooking.
Two things have kept there.
The
first is price. For many first-time buyers, purchasing a 500ml or 1-litre
bottle of authentic Extra Virgin Olive Oil can be a difficult decision, especially
when they are unsure how frequently they will use it. The second is perception.
Many Indian consumers have grown up associating olive oil with Western or
continental cooking. That perception alone has kept an entire product category
on the sidelines of daily cooking, regardless of how health-conscious a
household might otherwise be.
Vimal
Wellness's approach to this problem is refreshingly literal instead of trying
to convince people to change how they shop, the brand changed the product to
match how people already shop.
What's Actually in the
Pouch?
The
innovation is in the format, not the quality. Every 30ml pouch contains the
same authentic Spanish Extra Virgin Olive Oil found in the full-sized bottle,
delivering premium quality in a compact, convenient pack designed for today's
consumers. It's imported directly from Spain, the world's largest olive oil
producer, and made from a blend of two olive varieties chosen specifically for
how they work together.
Arbequina olives
bring a smooth, fruity character with a mild sweetness — the kind of
gentle, rounded flavour that does not overwhelm a dish. Hojiblanca
olives add fresh herbal notes, giving the blend some depth and character
without tipping into the bitterness that puts off first-time olive oil users.
Together,
the two create a flavour profile that's deliberately built for the Indian
palate: balanced enough to feel approachable, but authentic enough to satisfy
anyone who already knows what real Extra Virgin Olive Oil should taste like.
Why a Pouch, and Why Now
"Indian consumers are
becoming more health-conscious, but they also value practicality. Our 30ml
pouch is designed for the way people actually cook and shop today — small,
convenient, and affordable without compromising on quality," says Priyanshi
Patel founder of Vimal Wellness.
This
philosophy lies at the heart of the product. As India's quick-commerce
ecosystem continues to reshape consumer behaviour, convenience, smaller pack
sizes and low-commitment purchases have become defining characteristics of
modern shopping. Consumers increasingly seek products that fit immediate needs
rather than requiring large upfront investments, and Vimal Wellness believes
premium olive oil should evolve in the same direction. Vimal Wellness is
applying that same shopping logic to olive oil, treating a 30ml pouch not as a
compromise but as the right-sized product for how people behave.
At its
core, this launch reflects a broader shift in the way Indian consumers discover
and adopt premium products. The rapid growth of quick commerce has accelerated
demand for formats that reduce the barriers to trial—offering greater
convenience, lower upfront commitment and immediate accessibility. By
introducing a 30ml pouch, Vimal Wellness is applying this evolving consumer-first
approach to the premium olive oil category, making authentic Spanish Extra
Virgin Olive Oil easier to experience than ever before.
The
entry into the Extra Virgin Olive Oil category is not simply about introducing
another imported product. Instead, it reflects a different way of thinking
about how consumers discover, experience and adopt premium food products.
Rather
than asking consumers to adapt to the category, Vimal Wellness has adapted the
category to consumers.
The
launch reflects the direction in which premium food categories are
evolving—towards greater accessibility, convenience and consumer-first
innovation. But as a product decision, it reflects where many Indian consumer
goods are heading — smaller commitments, faster access, and a willingness to
meet consumers exactly where their shopping habits already are.
Exclusively on Zepto
The
30ml Extra Virgin Olive Oil pouch is available exclusively on Zepto. Consumers
can have the convenient single-use pouch delivered to their doorstep in
minutes, making premium Extra Virgin Olive Oil as effortless to purchase as any
everyday kitchen essential.
Vimal
Wellness's mission is to redefine how consumers experience healthier choices by
making premium wellness products more approachable and seamlessly integrated
into everyday life.