The partnership reinforces ZeroB's commitment to promoting wellness by making safe, pure and healthy drinking water an essential part of everyday life
Mumbai,
July 10, 2026: ZeroB,
India's pioneering water purification brand from Ion Exchange (India) Ltd., has
announced fitness icon, actor and endurance athlete Milind Soman as its Brand
Ambassador. The collaboration marks a significant milestone in ZeroB's journey
to inspire healthier lifestyles by encouraging consumers to prioritise one of
the most fundamental aspects of wellness—pure drinking water.
For
over four decades, ZeroB has been at the forefront of delivering innovative
water purification solutions that combine advanced technology with trusted
performance. As consumers increasingly embrace preventive healthcare and
holistic wellness, the brand's association with Milind Soman underscores the
importance of making conscious everyday choices that contribute to long-term
health.
Recognised
as one of India's most influential advocates of fitness and mindful living,
Milind Soman has consistently inspired millions through his disciplined
lifestyle, endurance achievements and belief that good health is built through
simple daily habits. His philosophy aligns seamlessly with ZeroB's mission of
ensuring every household has access to clean, safe and healthy drinking water.
https://youtu.be/8pWwkYAShcE?si=01an2VPvryn_3GXy
Commenting
on the association, Mr Yogesh Bajpai, CEO, ZeroB, said, "At
ZeroB, we believe that wellness begins with the essentials, and pure drinking
water is at the very heart of it. As consumers become increasingly conscious
about preventive healthcare, they are looking for trusted solutions that
support healthier living every day. Milind Soman perfectly embodies the values
of discipline, authenticity and mindful living that define our brand. His
credibility and commitment to holistic wellness make him an ideal ambassador as
we strengthen our connect with health-conscious consumers across India and
reinforce the importance of making pure water a daily priority."
Speaking
about the partnership, Milind Soman said, "I’ve always believed
that health is built on the choices we make every day, what we eat, how we
live, and even the water we drink. I don’t compromise on my well-being, and
that’s why I trust ZeroB."
ZeroB
has been a trusted name in water purification since 1986, offering a
comprehensive range of solutions including RO water purifiers, water softeners,
alkaline water systems and advanced purification technologies designed to
remove contaminants while retaining essential minerals. With this partnership,
the brand aims to amplify awareness around the role of clean drinking water in
preventive healthcare and inspire consumers to make informed choices for
themselves and their families.
The
collaboration will be rolled out through an integrated marketing campaign spanning
digital platforms, social media, print, retail touchpoints and consumer
engagement initiatives, with Milind Soman leading the brand's communication on
healthy living and the importance of pure water.
About
ZeroB
ZeroB,
the flagship consumer water purification brand of Ion Exchange (India) Ltd.,
has been delivering trusted water treatment solutions to Indian households
since 1986. A pioneer in the category, the brand offers a wide range of RO, UV,
alkaline water purifiers, water softeners and filtration solutions designed to
provide safe, pure and healthy water. Backed by Ion Exchange's decades of
expertise in water and environment management, ZeroB combines innovative
technology with reliable performance to address diverse water quality needs.
With a strong nationwide presence and commitment to quality, the brand
continues to promote healthier living by making clean drinking water accessible
to homes across India
For
more information about ZeroB please visit: https://www.zerobonline.com/