Mumbai,
July 27, 2026 : Total Sports & Fitness, India's leading
multi-brand sports and fitness retail chain, partnered with the Times Network
Pickleball Grand Prix Mumbai Edition 2026 as the Exclusive Sports Partner. Held
on 23 July 2026 at Nauti Pickle, The Ballard Pier, Mumbai, the inaugural
edition of the 12-city championship brought together nearly 100 participants
from Tier I, Tier II and Tier III cities, celebrating the rapid growth of
pickleball in India.
As
the Exclusive Sports Partner, Total Sports & Fitness supported the
tournament through its sponsorship, 20 specially curated winner sports kits and
exclusive participant benefits designed to encourage continued participation in
the sport. Each winner's kit included own brand TOTAL merchandise that
included- T-300 Pickle Paddle with a padded cover, Sipper, Customised Keychain,
Pair of Socks, Wrist Band and a Kit Bag. Additionally, all participants were
given an exclusive TOTAL Privilege Club membership card and a Discount Voucher.
The
Mumbai edition witnessed participation from nearly 100 players representing
Tier I, Tier II and Tier III cities, reflecting pickleball's growing popularity
across India. As the first stop of the 12-city championship, the event brought
together athletes, enthusiasts and the wider sporting community, setting the
stage for one of India's largest pickleball circuits.
Commenting
on the partnership, Niteen Shah, Founder & Managing Director, Total
Sports & Fitness, said: "For us, this was far more than a
sponsorship or a brand association it was an opportunity to support a movement
that is bringing people together through sport. It was immensely gratifying to
witness the enthusiasm around pickleball, especially seeing players travel from
Tier I, Tier II and Tier III cities. That kind of commitment speaks volumes
about the future of the sport in India. At Total Sports & Fitness, we have
always believed that our role extends beyond retail to enabling sporting
communities and encouraging active lifestyles. We were proud to partner with
the Times Network Pickleball Grand Prix as the Exclusive Sports Partner and to
play a small role in the beginning of what we believe will become one of India's
most exciting sporting platforms. We look forward to seeing this 12-city
journey inspire more people to pick up the sport and help strengthen India's
sporting culture."
The
partnership reflected Total Sports & Fitness's commitment to nurturing India's
growing sporting ecosystem by going beyond retail and actively supporting
platforms that promote participation. Through winner rewards, participant
benefits, on-ground activations, expert engagement and nationwide visibility,
the brand continued to encourage more people to embrace pickleball while
strengthening its position as a trusted destination for sports enthusiasts
across the country.
About
Total Sports & Fitness
Established
in 2003, Total Sports & Fitness is India's leading multi-brand sports and
fitness retail chain, offering a comprehensive range of sports equipment,
fitness gear and active lifestyle products from leading global and domestic
brands. The company offers over 5,000 products across 100+ leading brands and
has served a growing community of over 20,00,000 happy customers. Built on
expert guidance, product knowledge and personalised customer service, Total
Sports & Fitness is committed to making quality sports and fitness
solutions accessible to everyone.
Beyond
retail, the company provides end-to-end solutions across gym set-ups, outdoor
fitness zones, swimming pool and garden equipment, customised sportswear and
complete indoor and outdoor sports infrastructure, including specialised
flooring, game courts and accessories Its clientele includes Lupin, Alkem,
ONGC, HP, Bajaj Auto, JSW Steel, Godrej, Times Group, DNA, KEM, Kalpataru,
Marathon, Lodha, Hiranandani, Oberoi, Nahar, Podar International Schools,
Mumbai Cricket Association, Acres Club, Gold's Gym, ITC, Hyatt, JW Marriott,
Four Seasons, Indian Army, Indian Navy, CISF and many others.