Company acquires three premium media assets, converts key static hoardings into LED inventory and continues to strengthen its high-value digital media network
Mumbai,
July 2026 : SIMCA Advertising Limited
(NSE: SIMCA | ISIN: INE1K4J01018), one of India’s established Mediatech and
Digital Out-of-Home (DOOH) advertising companies, has expanded its premium
media asset portfolio following its listing. The Company has acquired three new
premium media sites, accelerated the conversion of traditional static hoardings
into digital LED assets and secured a ₹10 crore work order from a leading
BFSI client for the month of July.
The Company’s latest asset additions include a
premium static hoarding at JVPD (40x40) and high-impact LED locations at
Lower Parel (40x40) and Infinity Mall (30x30), further
strengthening its presence across Mumbai’s high-traffic commercial corridors.
Key
Highlights
●
Reported Q1 FY27 revenue of approximately
₹42.64 crore, compared with the corresponding quarter of
FY26, representing 59% year-on-year growth.
●
Acquired 3 premium media
sites post listing
○
1 Static Hoarding
○
2 LED Hoardings
●
Three strategic static hoardings being
converted into LED assets
●
Successfully converted Lower Parel (30x30)
from static to LED
●
Two premium media assets transitioned
under SIMCA Advertising Limited
●
Secured ₹10 crore BFSI work order for July
2026, reinforcing recurring business momentum
●
Continued focus on expanding high-yield
digital media inventory across Mumbai
The
Company has reported an approximate revenue of ₹42.64 crore for the quarter
ended June 30, 2026, representing a robust 59% year-on-year growth
over the corresponding quarter of the previous financial year. The strong
quarterly performance reflects continued demand from marquee clients, expanding
premium media inventory, growing digital capabilities and disciplined execution
across its business verticals.
As part of its digital transformation
strategy, SIMCA is converting three strategically located static hoardings at Agadi
MT (40x40), Nagda Pump House (40x40) and JP Road (20x20) into LED
media assets. In addition, the Company has successfully completed the
conversion of its Lower Parel (30x30) site into a digital LED display,
further increasing the proportion of premium digital inventory within its media
portfolio.
The Company has also completed the transfer of
two premium media assets under SIMCA Advertising Limited, further consolidating
its listed entity’s operating portfolio and strengthening its long-term
revenue-generating infrastructure.
Adding further momentum to its growth, SIMCA
has secured a ₹10 crore work order from a leading BFSI client for the month
of July, reflecting the Company’s strong relationships with marquee clients
and continued demand for its premium outdoor and digital advertising solutions.
Commenting on the development, Mr. Fahim
Batliwala, Chairman, Managing Director and Promoter of SIMCA Advertising
Limited, said: “Our post-listing expansion reflects our
commitment to building one of India’s strongest premium outdoor media networks.
Alongside adding high-quality media assets and accelerating our transition
towards Digital Out-of-Home, we are equally pleased with our strong financial
performance during the first quarter of FY27, with revenue growing by
approximately 59% year-on-year. This growth reflects the trust of our clients,
the strength of our premium media portfolio and our ability to consistently
execute at scale. The continued addition of strategic media assets, recurring
business from marquee clients including the BFSI sector, and our growing digital
footprint position us well for sustained long-term growth. We remain committed
to creating a future-ready media platform that delivers value to advertisers,
shareholders and all our stakeholders.”
This development builds on the strong business
momentum announced earlier, when SIMCA had secured business worth approximately
₹15.26 crore from a leading financial services client at the start of FY27,
providing strong revenue visibility for the current financial year. The
continued addition of premium media assets, expansion of its DOOH network and
repeat business from marquee clients further reinforces the Company’s strategy
of creating sustainable, recurring revenue streams while strengthening
long-term shareholder value.
With a growing client base of 221 clients,
including 217 private sector clients and 4 government sector clients,
SIMCA continues to build long-term partnerships across industries. The
Company’s ability to retain 64 repeat clients highlights the trust it
has earned through consistent execution, premium inventory and measurable
campaign outcomes. Today, SIMCA’s expanding media portfolio comprises 216
media assets, including 74 traditional static hoardings, and 142
Digital Out-of-Home (DOOH) advertising slots, reinforcing its position as
one of the leading outdoor media companies focused on premium digital
infrastructure.
SIMCA continues to strengthen its position in
India’s rapidly evolving outdoor advertising landscape through strategic
investments in premium media infrastructure, digital innovation and
long-standing client partnerships. The Company’s growing DOOH footprint is
expected to further enhance audience engagement while providing advertisers
with dynamic, technology-led comunication solutions across key urban markets.
About SIMCA Advertising Limited
SIMCA Advertising Limited (NSE
Emerge: SIMCA | ISIN: INE1K4J01018) is one of India's established mediatech and
DOOH (Digital Out-of-Home) advertising companies with a legacy spanning over
five decades. Founded in 1970, the Company provides comprehensive advertising
and communication solutions across Out-of-Home (OOH), Digital Out-of-Home
(DOOH), BTL activations, exhibitions, signage, retail branding and turnkey
marketing solutions. Today, SIMCA is a strong founder-led and professionally managed
organisation with a strong portfolio of over 216 premium media assets, a
presence across 235+ towns, a network of 250+ partners and long-standing
relationships with 221 clients. SIMCA continues to evolve as a modern media
infrastructure platform delivering impactful brand engagement solutions across
India with a strong presence across high-traffic urban corridors.
For more information, visit: www.simcaadvertising.com