BENGALURU,
INDIA (04 July, 2026) : SharkNinja APAC has unveiled its first
local marketing campaign in India featuring Bollywood father-daughter duo
Ananya Panday and Chunky Panday. The multi-phase campaign introduces the Ninja
Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker from Ninja,
America’s No. 1 Small Kitchen Appliance Brand*, staying true to the brand’s
philosophy of solving real-world problems that others miss.
Built
around the Pandays’ natural chemistry, the campaign uses familiar household
tensions to bring Ninja’s problem-solving innovation closer to Indian
consumers. For the Ninja Blast Portable Blender, the brand deployed a two-phase
teaser playing on Ananya being “tired of chunky,” shifting the conversation
from social buzz to the uneven output and fuss of bulky blenders, before
revealing the power and convenience of on-the-go blending. For the Ninja Combi
14-in-1 Multicooker, Chunky turns into a “Cooking Ninja,” surprising Ananya
with a variety of dishes, from samosas and cake to dhoklas and idlis, all
cooked in one versatile appliance.
The
campaign marks the next step in SharkNinja’s India journey following its April
2026 market entry. By combining global product innovation with local cultural
relevance, SharkNinja is using its first India campaign to build salience,
familiarity, and consideration for Ninja’s kitchen portfolio.
“As
we build SharkNinja’s presence in India, it was important for our first
campaign to feel culturally relevant while staying true to our problem-solving
approach. The natural dynamic between Ananya and Chunky Panday mirrors the
energy of modern Indian homes, making them a strong fit for this launch.” said
Mrunmay Mehta, MD & Country Head - India, SharkNinja APAC.
Speaking
on the partnership, Ananya Panday shared, “I really enjoyed working
on this campaign because it brought out the relationship I share with my father
in such a natural way. We got to be ourselves while doing something we both
genuinely enjoy, which is spending time around food and cooking. I’m
delighted to be associated with such an iconic global brand in this space.”
Chunky
Panday added, “For me, the kitchen has always
been a place for conversation, laughter, and shared moments. Doing this
campaign with Ananya made it even more special, because our equation brought
that same sense of warmth and fun to the screen. I’m thrilled to be associated
with Ninja, such an iconic and trusted global brand”
The
campaign brings together the portability of the Ninja Blast and the versatility
of the Ninja Combi to address the pace and variety of modern Indian cooking.
From fresh blends on the go to complete meals prepared across two levels, Ninja
is helping Indian homes make room for everyone’s favourites.
About
SharkNinja APAC: SharkNinja APAC refers to the licensed APAC
operations for the Shark and Ninja brands. Focused on bringing globally
recognised, problem-solving products to local consumers, SharkNinja APAC
supports the growth of these brands across the region and is committed to
delivering innovation that positively impacts everyday life.
Shark
and Ninja products are now available on www.sharkninja.in
, Amazon, Croma, Flipkart, Reliance Digital and Vijay Sales.
(Source:
*Circana LLC, Retail Tracking Service, US, Kitchen Appliances
by Item, Dollar Sales, 52 WE Jan 3, 2026 (Model: FS301))