Mumbai, July 6, 2026 : Sansaar,
D'Decor’s conscious luxury soft furnishings brand, has expanded into the
bedding category with the launch of its new campaign, 'A Great Day Starts the
Night Before,' featuring Ranveer Singh. Known as the ultimate showman and
generational performer, Ranveer Singh has been the face of Sansaar since its
launch in 2024, embodying its philosophy of conscious living, exceptional
quality and purposeful design.
Following the
successful unveiling of Sansaar’s next phase of growth at the brand’s annual
event in April 2026 at JWCC, Mumbai, the new campaign builds on that momentum
by extending the brand’s vision into the bedding category with a thoughtfully
designed collection that is lightweight, breathable and crafted to support
restful sleep. Crafted to blend comfort, quality and style, the range reflects
the brand's commitment to bring conscious luxury into everyday living.
The
campaign highlights the importance of conscious living in one of the most
essential aspects of everyday life; sleep. As consumers increasingly seek
products that combine comfort, quality and sustainability, Sansaar's
thoughtfully crafted bedding collection encourages them to make more mindful
choices that contribute to better rest and overall well-being.
The TVC reinforces the idea that quality sleep
begins with the choices we make every day. By placing comfort, craftsmanship,
and conscious living at its core, it brings Sansaar’s philosophy into the
bedroom. Ranveer Singh anchors the narrative, reinforcing Sansaar’s vision
through a story that is both engaging and relatable.
Watch
the film here: https://youtu.be/dPI9nG_FlGI
Indian cinema’s Superstar, Ranveer Singh, said,
“Sansaar represents a philosophy where quality, comfort, and conscious living
come together effortlessly. I’ve believed in the brand’s vision from the start,
and it’s rewarding to see it continue to evolve. It’s an exciting new chapter
as Sansaar expands into the bedding category.
Talking about the new
category, Sanjana Arora and Sarah Arora, Co-Founders, Sansaar, added,
"As we enter the bedding category, this campaign brings our philosophy of
conscious living into one of the most important spaces in every home."
Commenting on the campaign, the creative
agency, StevePriya said, "The idea was simple, a great day starts
the night before. Through Ranveer, we wanted to make conscious sleep feel
relatable, memorable and inspiring.”
The campaign will be
live across different platforms such as television, print, OOH, digital and
dealer outlets, employing a full funnel approach.
About
Sansaar
Sansaar is a D'Decor brand and a conscious
luxury soft furnishings brand that brings together thoughtful design,
exceptional quality and sustainability. With a growing portfolio spanning
fabrics, bedding, rugs, blinds and home furnishing solutions, Sansaar empowers
consumers to make conscious choices without compromising on comfort or style.
Backed by D'Decor's manufacturing excellence and innovation, the brand
continues to expand its presence across India and international markets.
For
more information: https://www.sansaar.co.in/
Contact:
neeti@thegist.in
+91
8080045879